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Google Keyword Rankings for : how discounts affect consumer behavior
1
https://www.volusion.com/blog/using-the-psychology-of-discounts-to-make-more-money/
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https://www.volusion.com/blog/using-the-psychology-of-discounts-to-make-more-money/
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2
https://www.invespcro.com/blog/how-discounts-affect-online-consumer-buying-behavior/
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https://www.invespcro.com/blog/how-discounts-affect-online-consumer-buying-behavior/
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3
https://www.moengage.com/blog/coupons-influence-consumer-purchase-behavior/
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https://www.moengage.com/blog/coupons-influence-consumer-purchase-behavior/
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4
https://ijcrt.org/papers/IJCRT2004117.pdf
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https://ijcrt.org/papers/IJCRT2004117.pdf
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5
https://insidebe.com/articles/the-dangers-of-discounting/
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https://insidebe.com/articles/the-dangers-of-discounting/
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6
https://www.namogoo.com/blog/consumer-behavior-psychology/psychology-of-discounts/
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https://www.namogoo.com/blog/consumer-behavior-psychology/psychology-of-discounts/
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7
https://www.business2community.com/consumer-marketing/discounts-affect-online-consumer-buying-behavior-infographic-01575471
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https://www.business2community.com/consumer-marketing/discounts-affect-online-consumer-buying-behavior-infographic-01575471
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8
https://www.emucoupon.com/insights/discount-impact-on-consumer-buying-behavior
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https://www.emucoupon.com/insights/discount-impact-on-consumer-buying-behavior
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9
https://www.scielo.br/j/rae/a/5FVL6vrz3TKpH3TFcswLqkH/?format=pdf&lang=en
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https://www.scielo.br/j/rae/a/5FVL6vrz3TKpH3TFcswLqkH/?format=pdf&lang=en
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10
https://www.inc.com/peter-roesler/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html
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https://www.inc.com/peter-roesler/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html
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11
https://www.atlantis-press.com/article/125935767.pdf
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https://www.atlantis-press.com/article/125935767.pdf
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12
https://repo.journalnx.com/index.php/nx/article/view/1114
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https://repo.journalnx.com/index.php/nx/article/view/1114
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13
https://www.sciencedirect.com/science/article/abs/pii/S0969698919315383
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https://www.sciencedirect.com/science/article/abs/pii/S0969698919315383
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14
https://www.researchgate.net/publication/323214382_Effects_of_price_discount_on_consumers'_perceptions_of_savings_quality_and_value_for_apparel_products_mediating_effect_of_price_discount_affect
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https://www.researchgate.net/publication/323214382_Effects_of_price_discount_on_consumers'_perceptions_of_savings_quality_and_value_for_apparel_products_mediating_effect_of_price_discount_affect
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15
https://media.neliti.com/media/publications/336596-influence-of-discounts-on-consumer-behav-4567dadb.pdf
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https://media.neliti.com/media/publications/336596-influence-of-discounts-on-consumer-behav-4567dadb.pdf
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16
http://www.ijabms.com/wp-content/uploads/2021/05/01_ARSHAD-ARSHAD_PB.pdf
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http://www.ijabms.com/wp-content/uploads/2021/05/01_ARSHAD-ARSHAD_PB.pdf
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17
https://www.mercuryds.com/work/understand-how-discounts-affect-consumer-behavior
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https://www.mercuryds.com/work/understand-how-discounts-affect-consumer-behavior
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18
https://www.firstinsight.com/press-releases/consumers-no-longer-willing-to-pay-full-price-as-deep-discounts-from-department-stores-influence-consumer-behavior
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https://www.firstinsight.com/press-releases/consumers-no-longer-willing-to-pay-full-price-as-deep-discounts-from-department-stores-influence-consumer-behavior
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19
https://www.quora.com/How-do-discounts-affect-consumer-behavior
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https://www.quora.com/How-do-discounts-affect-consumer-behavior
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20
https://www.sheerid.com/blog/why-offer-a-discount/
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https://www.sheerid.com/blog/why-offer-a-discount/
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21
https://www.semanticscholar.org/paper/Sales-Promotion-and-Price-Discount-Effect-on-with-Bhatti/dfb85038baebadca0883a8aa3a92fb9d74f0a2eb
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https://www.semanticscholar.org/paper/Sales-Promotion-and-Price-Discount-Effect-on-with-Bhatti/dfb85038baebadca0883a8aa3a92fb9d74f0a2eb
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22
https://www.acrwebsite.org/volumes/6945/volumes/v16/NA-16
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https://www.acrwebsite.org/volumes/6945/volumes/v16/NA-16
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23
https://www.jstor.org/stable/184122
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https://www.jstor.org/stable/184122
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24
https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3441058_code2563041.pdf?abstractid=3441058
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https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3441058_code2563041.pdf?abstractid=3441058
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25
https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/949
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https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/949
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26
https://sciarena.com/storage/models/article/ujY91gcY2S6S5Mi1fBXj06BxlO0uuGg1E32h0OjP9069B2obiHqxVbzWndjU/sales-promotion-and-price-discount-effect-on-consumer-purchase-intention-with-the-moderating-role-.pdf
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https://sciarena.com/storage/models/article/ujY91gcY2S6S5Mi1fBXj06BxlO0uuGg1E32h0OjP9069B2obiHqxVbzWndjU/sales-promotion-and-price-discount-effect-on-consumer-purchase-intention-with-the-moderating-role-.pdf
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27
https://www.academia.edu/30266805/Impact_of_Sales_Promotion_on_consumer_buying_behavior_in_Pakistan
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https://www.academia.edu/30266805/Impact_of_Sales_Promotion_on_consumer_buying_behavior_in_Pakistan
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28
https://link.springer.com/article/10.1007/s11002-022-09634-7
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https://link.springer.com/article/10.1007/s11002-022-09634-7
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29
https://www.entrepreneur.com/growing-a-business/as-inflation-soars-consumer-habits-are-changing-heres/437945
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https://www.entrepreneur.com/growing-a-business/as-inflation-soars-consumer-habits-are-changing-heres/437945
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30
https://www.anderson.ucla.edu/documents/sites/faculty/review%20publications/research/Dai_et-al_AlibabaCoupons_SSRN-id3029707(0).pdf
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https://www.anderson.ucla.edu/documents/sites/faculty/review%20publications/research/Dai_et-al_AlibabaCoupons_SSRN-id3029707(0).pdf
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31
https://brandlock.io/blog/customer-psychology-in-ecommerce-discounts/
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https://brandlock.io/blog/customer-psychology-in-ecommerce-discounts/
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32
https://www.emerald.com/insight/content/doi/10.1108/APJML-06-2021-0456/full/pdf?title=when-do-price-discounts-become-attractive-a-study-comparing-discount-strategies-on-consumer-perceptions
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https://www.emerald.com/insight/content/doi/10.1108/APJML-06-2021-0456/full/pdf?title=when-do-price-discounts-become-attractive-a-study-comparing-discount-strategies-on-consumer-perceptions
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33
https://www.retaildive.com/news/study-72-of-coupons-used-in-2016-affected-shopping-behavior/448387/
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https://www.retaildive.com/news/study-72-of-coupons-used-in-2016-affected-shopping-behavior/448387/
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34
http://www.redalyc.org/pdf/1551/155124720007.pdf
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http://www.redalyc.org/pdf/1551/155124720007.pdf
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35
https://www.supermarketnews.com/consumer-trends/viewpoint-study-shows-coupons-change-buyer-behavior
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https://www.supermarketnews.com/consumer-trends/viewpoint-study-shows-coupons-change-buyer-behavior
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36
https://scholarworks.umass.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1044&context=gradconf_hospitality
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1044&context=gradconf_hospitality
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37
https://www.convinceandconvert.com/digital-marketing/10-important-statistics-your-company-needs-to-know-about-providing-discounts/
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https://www.convinceandconvert.com/digital-marketing/10-important-statistics-your-company-needs-to-know-about-providing-discounts/
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38
https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/3048/jedidi.pdf
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https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/3048/jedidi.pdf
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39
https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1893&context=thesesdissertations
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https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1893&context=thesesdissertations
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40
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/145509/poms12877.pdf?sequence=1
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https://deepblue.lib.umich.edu/bitstream/handle/2027.42/145509/poms12877.pdf?sequence=1
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41
https://www.webmarketingpros.com/study-shows-promotions-drive-consumer-behavior-at-all-stages/
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https://www.webmarketingpros.com/study-shows-promotions-drive-consumer-behavior-at-all-stages/
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42
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.746928/full
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https://www.frontiersin.org/articles/10.3389/fpsyg.2021.746928/full
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43
https://jbmp.umsida.ac.id/index.php/jbmp/article/download/1338/1549/
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https://jbmp.umsida.ac.id/index.php/jbmp/article/download/1338/1549/
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44
https://ijbssnet.com/journals/Vol_7_No_1_January_2016/9.pdf
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https://ijbssnet.com/journals/Vol_7_No_1_January_2016/9.pdf
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45
https://www.pinterest.com/pin/71776187790217771/
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https://www.pinterest.com/pin/71776187790217771/
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46
https://futureentech.com/effect-discounts-consumer-lifestyle/
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https://futureentech.com/effect-discounts-consumer-lifestyle/
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47
https://journals.sagepub.com/doi/10.1177/1094670520933694
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https://journals.sagepub.com/doi/10.1177/1094670520933694
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48
https://www.prnewswire.com/news-releases/survey-inflation-driving-90-of-consumers-to-seek-discounts-and-cashback-rewards-when-shopping-online-301637491.html
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https://www.prnewswire.com/news-releases/survey-inflation-driving-90-of-consumers-to-seek-discounts-and-cashback-rewards-when-shopping-online-301637491.html
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49
https://www.dezzain.com/marketing/how-discounts-affect-consumer-behaviors/
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https://www.dezzain.com/marketing/how-discounts-affect-consumer-behaviors/
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50
https://koreascience.kr/article/JAKO201816357065591.pdf
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https://koreascience.kr/article/JAKO201816357065591.pdf
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51
https://prisync.com/blog/how-referral-discounts-affect-customer-buying-behavior-and-revenue/
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https://prisync.com/blog/how-referral-discounts-affect-customer-buying-behavior-and-revenue/
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52
https://qks.sufe.edu.cn/J/WJGL/Article/Details/1c59339a-640f-416e-a615-d99cf90746ee
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https://qks.sufe.edu.cn/J/WJGL/Article/Details/1c59339a-640f-416e-a615-d99cf90746ee
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53
https://hbr.org/2020/05/upgrade-your-pricing-strategy-to-match-consumer-behavior
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https://hbr.org/2020/05/upgrade-your-pricing-strategy-to-match-consumer-behavior
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54
http://197.156.93.91/bitstream/123456789/4796/1/THE_IMPACT_OF_SALES_PROMOTION_Edited-%20Trio.pdf
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http://197.156.93.91/bitstream/123456789/4796/1/THE_IMPACT_OF_SALES_PROMOTION_Edited-%20Trio.pdf
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55
https://www.businessinsider.com/consumer-behavior-discounting-in-retail-stores-2012-7
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https://www.businessinsider.com/consumer-behavior-discounting-in-retail-stores-2012-7
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56
https://go.gale.com/ps/i.do?id=GALE%7CA343945560&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00347590&p=IFME&sw=w
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57
https://www.ijstr.org/final-print/mar2020/The-Effects-Of-Mobile-Marketing-Discount-And-Lifestyle-On-Consumers-Impulse-Buying-Behavior-In-Online-Marketplace.pdf
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https://www.ijstr.org/final-print/mar2020/The-Effects-Of-Mobile-Marketing-Discount-And-Lifestyle-On-Consumers-Impulse-Buying-Behavior-In-Online-Marketplace.pdf
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58
https://ijmres.pk/index.php/IJMRES/article/download/195/177/758
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https://ijmres.pk/index.php/IJMRES/article/download/195/177/758
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59
https://marketing.wharton.upenn.edu/wp-content/uploads/2018/09/09.20.2018-Huang-Jennie-PAPER-ThrilloftheDeal_JennieHuang.pdf
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https://marketing.wharton.upenn.edu/wp-content/uploads/2018/09/09.20.2018-Huang-Jennie-PAPER-ThrilloftheDeal_JennieHuang.pdf
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60
https://cm-commerce.com/academy/what-science-says-about-discounts-promotions-and-free-offers/
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https://cm-commerce.com/academy/what-science-says-about-discounts-promotions-and-free-offers/
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61
https://mdpi-res.com/d_attachment/sustainability/sustainability-11-04637/article_deploy/sustainability-11-04637.pdf?version=1566813968
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62
https://smallbusiness.chron.com/effect-consumer-behaviour-marketing-organization-17934.html
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https://smallbusiness.chron.com/effect-consumer-behaviour-marketing-organization-17934.html
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63
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8710754/
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https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8710754/
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64
https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1010&context=mkt_fac
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https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1010&context=mkt_fac
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65
https://trace.tennessee.edu/cgi/viewcontent.cgi?article=5955&context=utk_gradthes
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https://trace.tennessee.edu/cgi/viewcontent.cgi?article=5955&context=utk_gradthes
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66
https://www.returnlogic.com/blog/the-impact-of-discounts-on-shopify-customer-lifetime-value/
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https://www.returnlogic.com/blog/the-impact-of-discounts-on-shopify-customer-lifetime-value/
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67
https://yoast.com/psychology-discounts/
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https://yoast.com/psychology-discounts/
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68
https://www.widerfunnel.com/blog/using-pricing-psychology/
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https://www.widerfunnel.com/blog/using-pricing-psychology/
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69
https://people.duke.edu/~mela/bio/papers/Alba_et_al_1999.pdf
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https://people.duke.edu/~mela/bio/papers/Alba_et_al_1999.pdf
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70
https://www.bostonfed.org/publications/research-department-working-paper/2017/payment-discounts-and-surcharges-the-role-of-consumer-preferences.aspx
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https://www.bostonfed.org/publications/research-department-working-paper/2017/payment-discounts-and-surcharges-the-role-of-consumer-preferences.aspx
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71
https://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf
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https://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf
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72
http://www.na-businesspress.com/JMDC/YeL_Web6_5_.pdf
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http://www.na-businesspress.com/JMDC/YeL_Web6_5_.pdf
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73
http://koreascience.or.kr/article/JAKO201816357065591.page
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http://koreascience.or.kr/article/JAKO201816357065591.page
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74
https://fardapaper.ir/mohavaha/uploads/2020/07/Fardapaper-Consumer-reactions-to-price-discounts-across-online-shopping-experiences.pdf
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https://fardapaper.ir/mohavaha/uploads/2020/07/Fardapaper-Consumer-reactions-to-price-discounts-across-online-shopping-experiences.pdf
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75
https://ecommons.cornell.edu/bitstream/handle/1813/72058/Johnson27_The_effects_of_price_bundling.pdf?sequence=1
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https://ecommons.cornell.edu/bitstream/handle/1813/72058/Johnson27_The_effects_of_price_bundling.pdf?sequence=1
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76
https://www.linkedin.com/pulse/sale-how-discounts-sales-vouchers-affect-shoppers-online-rita-van-eck
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https://www.linkedin.com/pulse/sale-how-discounts-sales-vouchers-affect-shoppers-online-rita-van-eck
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77
https://academic.oup.com/jcr/pages/behavioral_pricing_in_jcr
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https://academic.oup.com/jcr/pages/behavioral_pricing_in_jcr
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78
https://www.clootrack.com/knowledge_base/how-does-social-media-influence-consumer-behavior
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https://www.clootrack.com/knowledge_base/how-does-social-media-influence-consumer-behavior
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79
https://www.mdpi.com/2071-1050/11/17/4637/htm
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https://www.mdpi.com/2071-1050/11/17/4637/htm
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80
https://sialamerica.com/blog/is-there-an-increase-in-price-sensitivity-in-food-consumers/
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https://sialamerica.com/blog/is-there-an-increase-in-price-sensitivity-in-food-consumers/
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81
https://iaeme.com/MasterAdmin/Journal_uploads/IJARET/VOLUME_11_ISSUE_10/IJARET_11_10_010.pdf
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https://iaeme.com/MasterAdmin/Journal_uploads/IJARET/VOLUME_11_ISSUE_10/IJARET_11_10_010.pdf
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82
https://eudl.eu/pdf/10.4108/eai.27-7-2021.2316875
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https://eudl.eu/pdf/10.4108/eai.27-7-2021.2316875
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83
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87
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92
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93
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94
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95
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96
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