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1 353 chapter 11 Flashcards - Advertising - Quizlet
https://quizlet.com/210846301/353-chapter-11-flash-cards/
Reliable information on the audiences for cable programs is: A. difficult to gather. B. based on a single source. C. easily obtained from Nielsen.
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2 Chapter 12 Flashcards by Morgan Cox - Brainscape
https://www.brainscape.com/flashcards/chapter-12-303634/packs/688073
Reliable information on the audiences for cable programs: A. is hard to gather. 23. Q. Reliable information on the audiences for cable programs:.
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3 As Media Companies Focus On Streaming, The Audience Of ...
https://www.forbes.com/sites/bradadgate/2022/01/05/as-media-conglomerates-focus-on-streaming-the-audience-of-their-cable-networks-continue-to-drop/
Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising.
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4 Cable Advertising – A Targeted Solution - Media Venue
https://www.mediavenue.com/cable-advertising-a-targeted-solution/
With a long list of demographically targeted networks and programming (such as HGTV, Travel Channel, Food Network, etc.), delivering a message ...
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5 The Public and Broadcasting
https://www.fcc.gov/media/radio/public-and-broadcasting
All the major broadcast networks and most of the major cable networks encode their programming with this ratings information to work with ...
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6 Cable TV Advertising Rates Explained - MNTN
https://mountain.com/blog/cable-tv-advertising-vs-performance-tv-the-showdown/
Cable TV advertising also has the option for brands to pick and choose the time of day, and also specific programming that they believe their audience will ...
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7 Local TV News Fact Sheet - Pew Research Center
https://www.pewresearch.org/journalism/fact-sheet/local-tv-news/
Cable TV is home to a set of television channels whose news broadcasts have become an important information source for many Americans.
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8 Chapter 3 Test Flashcards | Chegg.com
https://www.chegg.com/flashcards/chapter-3-test-be420eb3-6c6e-4b18-ac45-db13230d15ed/deck
Reliable information on the audiences for cable programs is. difficult to gather. For which of the following projects would an ad agency most likely develop ...
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9 Top Ten - Nielsen
https://www.nielsen.com/top-ten/
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, ... the top-ranked prime broadcast and cable TV programs for Hispanic viewers, ...
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10 TV Networks & Programming - Effectv
https://www.effectv.com/networks/
Cable news delivers audiences that are inherently more engaged with current events. These networks are filled with trusted names for reliable information.
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11 National TV Measurement - Comscore, Inc.
https://www.comscore.com/Products/Television/National-TV-Measurement
Go beyond age/gender to find and reach high- value audiences based on the programming they watch, the lifestyles they lead, the way they vote, the cars they ...
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12 Nielsen Media Research - Wikipedia
https://en.wikipedia.org/wiki/Nielsen_Media_Research
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), ...
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13 about the tv ratings and parental controls
http://www.tvguidelines.org/resources/TV_Parental_guidelines_Brochure.pdf
Parental control technology in cable and satellite set-top boxes ... Audience: indicates the audience for which a television program is appropriate.
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14 6 Types Of Advertising Media Channels - Marketing Evolution
https://www.marketingevolution.com/marketing-essentials/advertising-media-guide
It can be very difficult to segment an audience and target a specific type of consumer. Potential buyers also have less access to immediate information about ...
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15 The Development of Cable
https://www.macmillanhighered.com/BrainHoney/Resource/6700/digital_first_content/trunk/test/mediaculture10eupdate/mediaculture10eupdate_ch6_3.html
Attracting both advertisers and audiences, cable programs provide access to certain target audiences that cannot be guaranteed in broadcasting.
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16 First the Media, Then Us: How the Internet Changed the ...
https://www.bbvaopenmind.com/en/articles/first-the-media-then-us-how-the-internet-changed-the-fundamental-nature-of-the-communication-and-its-relationship-with-the-audience/
The audience, once passive, is now cast in a more central and influential role ... for both network and cable television networks—and more power for program ...
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17 PROGRAM REGULATION IN CABLE TV: FOSTERING - jstor
https://www.jstor.org/stable/1072340
following sources: W. BAER, CABLE TELEVISION: A HANDBOOK FOR ... reached by the signal.25 The station's programming builds audience ... and good faith.
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18 TV news in the U.S. - statistics & facts - Statista
https://www.statista.com/topics/5168/tv-news/
Even despite the boom in online news consumption, both network and cable news networks still pull in large audiences. The average number of TVs ...
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19 Pros & Cons of Media Types - AcrobatAnt
https://acrobatant.com/pros-cons-of-media-types/
More programming options for targeting your audience. Cable viewers tend to have higher disposable household incomes. Cable penetration varies by market. Around ...
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20 Infotainment | Definition, TV Shows, & Facts | Britannica
https://www.britannica.com/topic/infotainment
The growing conglomerations of media companies, as well as the proliferation of cable channels, led to a dramatic increase not only in the amount of information ...
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21 Television - GCSE Media Studies TV Audiences - Mediaknowall
https://www.mediaknowall.com/gcse/Television/television.php?pageID=audience
Cable TV segments its audiences by interest, and offers programming of a limited type on each channel. Therefore one channel may show nothing but sport, another ...
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22 What is the Difference Between Broadcast and Cable?
https://www.bloomads.com/blog/broadcast-local-cable-whats-the-difference/
Drawing the largest American audiences by far, broadcast channels are considered to be major legacy networks. Their advertising potential – and subjection to ...
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23 Session 18: Crisis Communications Audiences - FEMA Training
https://training.fema.gov/hiedu/aemrc/courses/coursesunderdev/crisisandrisk/crisis-risk%20communications%20-%20session%2018%20-%20crisis%20communications%20audiences.doc
Emergency officials must design information collection programs and protocols that are equipped to accept this valuable information before, during and after ...
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24 High‐tech audience measurement for new‐tech audiences
https://www.tandfonline.com/doi/pdf/10.1080/15295038409360030
This home can choose from 175 program sources. Another Nielsen sam- ple household contains four television sets, two videocassette recorders, cable, a.
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25 How do consumers feel about streaming services vs. cable?
https://www.surveymonkey.com/curiosity/how-do-consumers-feel-about-streaming-services-vs-cable/
Viewers who use cable/satellite and streaming primarily use streaming to watch original shows not available on cable or satellite (24%).
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26 Effective Advertising: Cable vs. Broadcast
https://smallbusiness.chron.com/effective-advertising-cable-vs-broadcast-69924.html
Broadcast television offers the largest audiences, while cable provides the ability to target niche audiences and specific geographic locations.
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27 Quantifying partisan news diets in Web and TV audiences
https://www.science.org/doi/10.1126/sciadv.abn0083
Although cable news consumption is determined by viewer preferences, not background algorithmic decisions, the highly routinized programming ...
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28 Cable News Networks Have Grown More Polarized, Study Finds
https://www.asc.upenn.edu/news-events/news/cable-news-networks-have-grown-more-polarized-study-finds
Cable news channels like CNN, Fox, and MSNBC are widely ... the two studies paint a concerning picture that partisan audiences on cable news ...
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29 Streaming outperforms both cable and broadcast TV for ... - NPR
https://www.npr.org/2022/08/18/1118203023/streaming-cable-broadcast-tv
The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus.
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30 Streaming Eclipses Cable and Satellite TV Viewing
https://newsroom.transunion.com/streaming-eclipses-cable-and-satellite-tv-viewing-consumers-pay-more-attention--to-tv-programs-and-ads-when-streaming/
The survey of over 1,800 TV viewers found they watch streaming more actively compared to legacy cable/satellite. Further, they prefer streaming ...
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31 How the TV Advertising Industry Works - Investopedia
https://www.investopedia.com/articles/investing/100615/how-tv-advertising-industry-works.asp
Today's cable-connected viewers may have 10,000 channels to choose from, including pay ... If advertisers focus on targeting very select types of audiences, ...
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32 The Rise of Cable Television | Encyclopedia.com
https://www.encyclopedia.com/arts/news-wires-white-papers-and-books/rise-cable-television
Satellite TV services grew rapidly, especially after the 1999 law removed the restrictions against carrying broadcast network channels. The number of ...
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33 Cable & National TV Networks Business Management Software
https://www.wideorbit.com/cable-national-tv/
As audiences consume content on more and more platforms, engagement is an evolving ... device demands a nimble, reliable platform from order to payment.
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34 Lecture 8: Programs and Programming Basics
http://www.uky.edu/~jclark/tel101/lecture8.rtf
Sources of entertainment programming -- How broadcast and cable networks ... to the entire mass audience anymore -- especially true of radio and cable TV ...
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35 Your Feedback - CPB
https://www.cpb.org/your-feedback
CPB does not produce programming or employ journalists. ... I am an agnostic, but I am forced to support religious broadcasting in my cable TV package.
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36 Rtf - assignment - Chapter 11 Broadcast Media Advertisers ...
https://www.studocu.com/en-ca/document/college-of-the-north-atlantic/marketing/rtf-assignment/13975438
None of these statements about program ratings and share of audience measures is true. There are approximately 6 million television households in Canada. During ...
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37 Radio for Communicating with Communities - UNHCR
https://www.unhcr.org/innovation/radio/
Are there linguistic differences that would require multi-lingual programming? Are host communities also part of the potential audience?
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38 Segmenting the Audience, an excerpt from Breaking Up ...
https://press.uchicago.edu/Misc/Chicago/817490.html
People in the cable business believed that successful signature shows had to carry an attitude that telegraphed for what and for whom their network stood.
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39 Targeted Ads Have Come to Your TV - Consumer Reports
https://www.consumerreports.org/advertising-marketing/targeted-ads-have-come-to-your-tv-a2176040919/
Cable companies, TV networks, and local stations split up the rights to ... Access to reliable information is the way to make that happen, ...
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40 Audience Economics, the Diversity Principle, and the Local ...
https://research.library.fordham.edu/cgi/viewcontent.cgi?article=1013&context=mcgannon_working_papers
88 See Napoli, supra note 12, at 72-80. Page 23. 22 increasing audiences for cable programming and decreasing audiences for broadcast programming.89 This.
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41 How Do Television Ratings Work? | HowStuffWorks
https://entertainment.howstuffworks.com/question433.htm
Nielsen measures the number of people watching television shows and makes its data available to television and cable networks, advertisers, ...
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42 10 Reasons Radio is More Relevant Than Ever
https://www.bonnevillebayarea.com/blog/10-reasons-radio-is-more-relevant-than-ever
Radio stations have always been an important source for local information for the communities they serve. Advertising on local radio is one of the best ways to ...
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43 The Pros And Cons Of Mass Media | Walden University
https://www.waldenu.edu/online-bachelors-programs/bs-in-communication/resource/the-pros-and-cons-of-mass-media
But is this a good thing? ... And this can be a very good thing. ... Whether looking for information on programs, admissions, or financial aid, ...
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44 Audience Report on CNN - MIT Media Lab
https://web.media.mit.edu/~a_hashmi/portfolio/audience_report_cnn_ali_hashmi_medill.pdf
Time spent watching cable news channels/visiting websites: ... heard via Twitter, Facebook, or other media sources, on CNN.com. CNN also boasts the.
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45 Reading: Advertising | Principles of Marketing - Lumen Learning
https://courses.lumenlearning.com/clinton-marketing/chapter/reading-advertising/
Clearly companies need to move beyond traditional advertising channels to reach ... and information to help the target audience make a purchasing decision.
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46 COMCAST SPOTLIGHT - Center for Digital Democracy
https://www.democraticmedia.org/sites/default/files/field/public/2016/comcast_spotlight_2015_media_kit.pdf
purchasing power of cable viewers and precisely segment audiences ... Enables brands to be associated with the most-watched programming on.
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47 Ratings - Adweek
https://www.adweek.com/tvnewser/category/ratings
1 Scoreboard: Fox News Secures 7 Most-Watched Cable News Shows ... Today broke ABC's Good Morning America's streak as the most-watched ...
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48 Addressable TV - Experian
https://www.experian.com/assets/marketing-services/white-papers/audience-iq-addressable-tv-wp.pdf
Harness the power of audience data for one-to-one targeting | Page 3 ... and emerging channels, including addressable TV. Through ... cable or satellite TV.
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49 5 Types of Audiences for TV Apps to Target - Upland Software
https://uplandsoftware.com/localytics/resources/blog/5-types-of-audiences-for-tv-apps-to-target-from-the-casual-viewer-to-the-devoted-binger/
Use location and time zone targeting to provide precise information about when viewers should tune in. Push Notification: “Don't miss one of TV's hottest new ...
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50 Why free streaming channels could be the future of broadcast ...
https://www.latimes.com/entertainment-arts/business/story/2022-11-07/free-streaming-channels-broadcast-network-news-abc-nbc-cbs-fox
The channels — NBC News Now, ABC News Live and CBS News Streaming ... that we have an audience that is coming for news and information first ...
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51 Media - The Future of the Public's Health in the 21st Century
https://www.ncbi.nlm.nih.gov/books/NBK221224/
First, the primary goal of both the press and public health professionals is to serve the public, and the communication of accurate information is a crucial ...
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52 History of Cable – CCTA
https://calcable.org/learn/history-of-cable/
By the end of the decade, nearly 53 million households subscribed to cable, and cable program networks had increased from 28 in 1980 to 79 by 1989.
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53 Chapter 11
https://people.wou.edu/~eltonm/Advertising/Course%20Materials/Chapter11.ppt
Reaching Large Audiences via Program ... Cable Television (CATV). Advantages ... The sole source of network television and local audience information is:.
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54 What You Need to Know About TV Advertising in 2020 - ETHOS
https://www.ethos-marketing.com/blog/tv-advertising-2020/
... Cable & Satellite) or a Connected TV device (OTT Streaming), audiences are still very much engaged in television programming, and we now have more ways ...
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55 CNN Worldwide Fact Sheet
https://cnnpressroom.blogs.cnn.com/cnn-fact-sheet/
CNN/U.S., the leading 24-hour news and information cable television network and the ... version of CNN International programming to audiences in Japan.
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56 33 Fascinating Cable News Viewership Statistics for 2022
https://letter.ly/cable-news-viewership-statistics/
16% of Americans primarily get their news from cable television. CNN, Fox News, and MSNBC all had record-high viewership in 2020. Fox News has ...
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57 FOX News Channel Finishes August as Third Highest-Rated ...
https://www.businesswire.com/news/home/20220830005904/en/FOX-News-Channel-Finishes-August-as-Third-Highest-Rated-Network-in-All-of-Television
The network also delivered the top four programs in cable news with ... outpacing the final month of CNN's Reliable Sources across the board ...
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58 The Relationships among Audience Loyalty, Perceived ...
http://www.optimum.ch/dl/media/news/2015-10-27_istanbul/11-The_Relationships_among_Audience_Loyalty_2006.pdf
Research shows that the proportion of people choosing one of the cable news networks, rather than their local television news, as their primary source for ...
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59 fox news channel delivers largest audience in cable amid ...
https://press.foxnews.com/2022/03/fox-news-channel-delivers-largest-audience-in-cable-amid-breaking-news-coverage-in-ukraine
FNC swept the top 106 cable news programs in overall viewers. ... outpacing CNN's Reliable Sources (1 million and 219,000 with A25-54) ...
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60 Good to great: Boosting the efficiency of your TV spend
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/good-to-great-boosting-the-efficiency-of-your-tv-spend
Whether delivered through cable, satellite, or the airwaves, broadcast TV (as opposed to streaming programs) still accounts for a majority ...
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61 Radio Listeners - an overview | ScienceDirect Topics
https://www.sciencedirect.com/topics/social-sciences/radio-listeners
In turn, that information could inform the way in which they program music ... One benefit of the continued diversification of radio audiences is new life ...
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62 How do Networks Know How Many People are Watching a TV ...
https://www.easytechjunkie.com/how-do-networks-know-how-many-people-are-watching-a-tv-program.htm
The Nielsen Company tracks what shows viewers watch on television networks through a representative sampling of about 25,000 households that let ...
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63 Mission and Values - Voice of America Office of Public Relations
https://www.insidevoa.com/p/5831.html
VOA pursues its mission by producing accurate, balanced and comprehensive reporting, programming, online and social media content for a global audience, ...
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64 Did 'Reliable Sources' Ratings Affect Brian Stelter Ouster?
https://www.thewrap.com/reliable-sources-brian-stelter-cnn-ratings/
Brian Stelter's show "Reliable Sources" had good ratings for CNN, but the network isn't faring well overall in the cable news landscape.
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65 Traditional TV & Linear TV - New York Interconnect
https://www.nyinterconnect.com/audience-one/linear-tv/
Connect your brand to the right audience. Traditional TV ad spends ... Align your brand with TV's biggest shows and audiences. ... TV never looked so good.
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66 Can interactive TV and advertising find an audience?
https://www.fiercevideo.com/video/can-interactive-tv-and-advertising-find-audience
Interactive features built into either programming or advertising can serve ... content that has come onto Watch is good and is working and people watch it.
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67 Spectrum Reach Advertising - Home
https://www.spectrumreach.com/
... helping businesses of all sizes grow through multi-platform, affordable advertising solutions that reach your target audience across all screens.
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68 chapter 12 measuring media audiences
https://uir.unisa.ac.za/bitstream/handle/10500/5392/BORNMAN%20CHAPTER%2012%20MEASURING%20MEDIA%20AUDIENCES.pdf?sequence=4&isAllowed=y
information on audiences for all the media. ... Newspapers, radio stations, television channels and other ... sample − or a good approximation thereof.
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69 At Least 20 Million Watched Jan. 6 Hearing, Ratings Show
https://www.nytimes.com/2022/06/10/business/media/jan-6-hearing-ratings.html
An audience of at least 20 million people watched the first prime-time ... Fox News, the most-watched network in cable, did not carry the ...
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70 Competition in Television and Digital Advertising
https://www.justice.gov/atr/page/file/1202076/download
relevant to their needs than ads that reach broad audiences. ... some data from a source called Kantar Strategy, which is a pretty good database of ...
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71 Competition Issues in Television and Broadcasting 2013
https://www.oecd.org/daf/competition/TV-and-broadcasting2013.pdf
information on this topic to the attention of a wider audience. ... Free to air broadcasters, major cable channels (CNN,.
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72 Determining a Standard for Number of Viewers of Educational ...
https://newprairiepress.org/jac/vol74/iss2/6/
Government access cable television is being used more and more to reach diverse audiences. However, the methodology to determine how many viewers are tuning ...
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73 CTV Audience Data - reach online TV users | OnAudience Blog
https://www.onaudience.com/resources/ctv-audience-data-reach-online-tv-users/
Connected TV Advertising market. Connected TV market is on fire. The data shows that in 2019 the number of Smart TV's and OTT devices exceeded 1 billion. Also ...
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74 A Look Back At 2021: Cable News Viewership Dropped
https://deadline.com/2021/12/cable-news-ratings-2021-fox-cnn-1234899789/
But will audiences return in 2022, with a midterm election on the calendar? ... more than any other cable news daytime program (when the ...
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75 History of Television - Mitchell Stephens
https://stephens.hosting.nyu.edu/History%20of%20Television%20page.html
By the late 1980s and 1990s, as cable and direct-satellite television systems increased the number of channels, the hold of these government-funded networks ...
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76 Cost of Marketing II: Advertising on cable TV | LegalZoom
https://www.legalzoom.com/articles/cost-of-marketing-ii-advertising-on-cable-tv
Since cable offers more programs and specialized channels, it is even easier to reach a target audience. Not only can you choose specific ...
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77 Public access television channels are an untapped resource ...
https://www.niemanlab.org/2021/11/public-access-television-channels-are-an-untapped-resource-for-building-local-journalism/
Since the 1970s, these small-scale media operations anchored by cable channels have provided civic information to a wide range of U.S. audiences ...
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78 Comparing the Presentation of News Information over Time ...
https://www.rand.org/content/dam/rand/pubs/research_reports/RR2900/RR2960/RAND_RR2960.pdf
ing around 2000. In the years after 2000, cable programming solidified its position as a major source of news for U.S. audiences.
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79 Streaming Content has Nearly Twice as Much Audience ...
https://www.cordcuttersnews.com/streaming-has-nearly-twice-as-much-audience-engagement-as-cable-tv-shows-this-fall/
... Nearly Twice as Much Audience Engagement as Cable TV Shows This Fall ... out linear broadcast TV by far in terms of audience engagement.
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80 Cable TV - Information Technology Services - UW-La Crosse
https://www.uwlax.edu/its/network-telecom/cable-tv/
Network based Charter Television services are provided offering all of your local programming in La Crosse as well as many of the most popular channels. Channel ...
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81 Al-Jazeera host: The solution to what's wrong with American ...
https://qz.com/88340/al-jazeera-host-the-solution-to-whats-wrong-with-american-cable-news
Cable news audiences are increasingly fickle, and fewer and fewer of ... and channels, generally for use in ad sales) confirmed facts that ...
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82 How News Has Changed - Macalester College
https://www.macalester.edu/news/2017/04/how-news-has-changed/
Right after that came cable television. Instead of three channels (ABC, CBS, and NBC) dividing up a big, diversified national audience, ...
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83 The Current State of Television Advertising - Cuebiq
https://www.cuebiq.com/resource-center/resources/linear-vs-advanced-tv/
Targeting the right audiences and measuring the impact of CTV advertising ... in which a viewer watches a TV program on the channel it's ...
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84 Will streaming kill broadcast & cable news? - The Hill
https://thehill.com/opinion/technology/560426-will-streaming-kill-broadcast-cable-news/
The big audience winner seemed to be good old cable — still ... That's a guaranteed source of income for Fox, CNN and MSNBC — and it's not ...
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85 Wheeling & Dealing With Local Cable TV Advertising
https://www.mediastewards.com/post/local-cable-tv-advertising
In addition, cable operators should provide you with specific demographic information that can inform your decisions moving forward. For example ...
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86 Netflix audience data, streaming industry discourse, and the ...
https://journals.sagepub.com/doi/full/10.1177/01634437211022723
by ML Wayne · 2022 · Cited by 8 —
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87 Video Advertising Bureau: Home
https://thevab.com/
In this session you will learn how Stirista was able to leverage their clients website identity tools and use their audience profiles to help retain ...
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88 The State Of TV: Cord Cutting, Viewership Declines, And ...
https://www.westwoodone.com/blog/2021/04/26/the-state-of-tv-cord-cutting-viewership-declines-and-older-audiences-mean-advertisers-need-am-fm-radio-for-incremental-reach-and-the-light-tv-viewer/
The television landscape is undergoing massive change as audience viewing ... With the election and pandemic, 2020 was good for cable news ...
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89 Captive audience - Center for Public Integrity
https://publicintegrity.org/inequality-poverty-opportunity/captive-audience/
At the same time, commissioners will also look into the proliferation of other media sources now available to the public, including cable ...
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90 Everything You Need to Know About TV Advertising Costs
https://fitsmallbusiness.com/tv-advertising/
Network and TV show: TV networks that air popular shows will charge more for advertising slots. · Broadcast vs cable: Broadcast refers to the ...
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91 How Brands Are Using TV Audience Data - developer - Lotame
https://www.lotame.com/how-brands-are-using-tv-audience-data/
According to a recent Pew Research Center survey, cable connections are the primary means of watching TV for 59% of U.S. adults, ...
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92 Credibility on cable news: An Examination of the factors that ...
https://scholarworks.rit.edu/cgi/viewcontent.cgi?article=4059&context=theses
Evidently, television audiences are concluding that cable ... differences between source and channel credibility (Hovland & Weiss, 1952).
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93 History ~ Cable Television | Make 'Em Laugh - PBS
https://www.pbs.org/wnet/makeemlaugh/featured/history-cable-television/33/
You know it's faster food, but it's not as good for you, you see.” In 1991, two rival cable channels—The Comedy Channel and HA!—merged to become ...
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94 R.I.P. Cable TV: Why Hollywood Is Slowly Killing Its ... - Variety
https://variety.com/2020/tv/news/cable-tv-decline-streaming-cord-cutting-1234710007/
At first, Netflix was a friend, supplying yet another source of revenue and ... DirecTV/AT&T Audience Network programming chief Chris Long, ...
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95 How Changes in the Economics of Broadcast Television Are ...
https://www.everycrsreport.com/reports/R41458.html
But most network news programs continue to lose audience share, ... lose audience to cable and Internet providers of news and information, ...
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