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1 What Is The Long Tail And How Can It Benefit Your ...
https://www.startechup.com/blog/long-tail/
The long tail is a business strategy that enables companies to make significant profits. They do this by selling small quantities of difficult- ...
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2 Long Tail Business Model
https://businessmodelanalyst.com/long-tail-business-model/
It focuses on selling large numbers of unique items, niche products. These businesses don't have a superstar bestselling product. They have ...
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3 Should You Invest in the Long Tail? - Harvard Business Review
https://hbr.org/2008/07/should-you-invest-in-the-long-tail
The long tail consists of a mixture of true niche products (which, by Anderson's definition, do not meet the bar for traditional distribution) and old hits ...
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4 What Is A Long-Tail Business Model? Long ... - FourWeekMBA
https://fourweekmba.com/long-tail-business-model/
The long tail business model suggests companies can profit from selling low-volume niche products. In theory, selling a significant number of ...
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5 Long tail - Wikipedia
https://en.wikipedia.org/wiki/Long_tail
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or ...
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6 What is the Long Tail? - Expert Program Management
https://expertprogrammanagement.com/2012/01/what-is-the-long-tail/
Many businesses are adapting long tail strategies. Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you ...
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7 22 Examples of a Long Tail - Simplicable Guide
https://simplicable.com/new/long-tail
Long tail is a business model that opens a market to everyone that had been previously been supplied by professionals, firms or an elite.
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8 What Is Long Tail In Marketing? | Long Tail Theory Explained
https://www.feedough.com/what-is-long-tail-in-marketing-long-tail-theory-explained/
Long tail marketing is a business strategy of equalling or exceeding the market demand of a hit product by stocking, offering, and marketing ...
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9 The Long Tail Effect theory in practice explained
https://miloszkrasinski.com/the-long-tail-effect-theory-in-practise-explained/
What is Long Tail Strategy Phenomenon? ... Essentially, it is a strategy or a business model that allowed businesses to generate significant amounts of profit ...
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10 Business Model: Long Tail - Reason Street
https://reasonstreet.co/business-model-long-tail/
Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. Anderson compared Long Tail to the blockbuster or hit-driven ...
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11 Rethinking the Long Tail Theory: How to Define 'Hits' and ...
https://knowledge.wharton.upenn.edu/article/rethinking-the-long-tail-theory-how-to-define-hits-and-niches/
The Long Tail theory suggests that the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure ...
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12 What is long tail marketing? - MyCustomer
https://www.mycustomer.com/hr-glossary/long-tail-marketing
Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service.
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13 The Long Tail: Why the Future of Business is Selling Less ...
https://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401309666
The Long Tail: Why the Future of Business is Selling Less of More [Anderson, Chris] on Amazon.com. *FREE* shipping on qualifying offers. The Long Tail: Why ...
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14 Recognize Strategic Opportunities with Long-Tail Data
https://www.nngroup.com/articles/long-tail/
A long-tail strategy assumes long-term value with insignificant contributions if all of them add up to large volumes. Capturing that value ...
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15 Long Tail Business Model Pattern
https://businessmodelnavigator.com/pattern?id=28
Instead of concentrating on blockbusters, the main bulk of revenues is generated through a 'long tail' of niche products. Individually, these neither demand ...
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16 Long Tail - Explained - The Business Professor, LLC
https://thebusinessprofessor.com/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/long-tail-definition
Long tail refers to the outer edges of a statistical distribution. In strategy, it means focusing on a small number of specialized or niche ...
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17 Long Tail | Encyclopedia.com
https://www.encyclopedia.com/management/encyclopedias-almanacs-transcripts-and-maps/long-tail
Long tail is a type of business strategy which focuses on lowering distribution costs and marketing a wide variety of goods to a large consumer group, an ...
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18 The Long-Tail Economy: What You Need to Know
https://www.business2community.com/marketing/the-long-tail-economy-what-you-need-to-know-02218650
The Long-Tail Economy is defined by the ability of marketing to reach a small, but highly engaged and passionate target market or customer ...
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19 What Is the Long-Tail Business Model? | Shortform Books
https://www.shortform.com/blog/long-tail-business-model/
The long-tail business model is where a business sells a wide range of niche products/services instead of selling large numbers of ...
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20 "The Long Tail" : History of Information
https://www.historyofinformation.com/detail.php?entryid=2403
" in the October 2004 issue of Wired magazine. In this article he described "the niche strategy of businesses, such as Amazon.com or Netflix, ...
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21 5 Long tail marketing strategies for business-Complete Guide
https://lapaas.com/long-tail-marketing/
Long-tail marketing is to sell less popular products in a particular niche with a large number of popular products. The less popular products ...
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22 long tail business models — amazon on offense and defense
https://www.newmarketsadvisors.com/blog/long-tail-business-models-amazon-on-offense-and-defense
Long tail business models sell small quantities of a very large number of items. They are the antithesis of blockbuster business models, which sell large ...
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23 7 Brilliant Examples of Brands Driving Long-Tail Organic ...
https://neilpatel.com/blog/7-brilliant-examples-of-brands-driving-long-tail-organic-traffic/
1. Amazon Makes 57% of Sales From Long-Tail Keywords · 2. River Pools and Spas Generated $2 Million in Sales · 3. KISSmetrics Received 142,149 Visitors From Long- ...
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24 The Long Tail: The Internet and the Business of Niche
https://digitalnative.substack.com/p/the-long-tail-the-internet-and-the
Many of the most successful technology companies in history have been built on the long tail. Google and Facebook turn to small businesses for ...
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25 The Long Tail | What's new, new media? - Fandom
https://newmedia.fandom.com/wiki/The_Long_Tail
The phrase The Long Tail was first coined by Chris Anderson in a 2004 article in Wired magazine [1] to describe certain business and economic models such as ...
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26 A guide to long tail business strategies | Discover DHL
https://www.dhl.com/discover/en-global/business/market-intelligence/long-tail-business-strategies
The long tail business model focuses on selling low volumes of specialized products to many customers, rather than high volumes of a reduced ...
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27 Find out how to boost your sales with Long Tail Marketing
https://rockcontent.com/blog/long-tail-marketing/
The term long tail is attributed to author Chris Anderson, who describes it as an e-tailers business strategy to sell high volumes of popular ...
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28 The Long Tail, Amazon and Supply Chain
https://www.scdigest.com/firstthoughts/19-09-13.php?cid=15872
It was highly influential. The basics of the long tail concept are as follows: When the sales of almost every company's products are plotted ...
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29 The Long Tail by Chris Anderson | Hachette Books
https://www.hachettebooks.com/titles/chris-anderson/the-long-tail/9781401384630/
“The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are ...
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30 The Long Tail: Why the Future of Business is Selling Less of ...
https://www.yozwiak.com/blog/the-long-tail-why-the-future-of-business-is-selling-less-of-more-by-chris-anderson
The challenge is to help consumers navigate this sea of variety. Long-tail businesses can crowdsource production and increase variety by ...
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31 The Long Tail Theory - - The Robin Report
https://www.therobinreport.com/the-long-tail-theory/
The long tail theory predicates that the Internet has spawned an unlimited number of retail sites that are quickly, easily and cheaply ...
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32 What is Long Tail? - Ecommerce Platforms
https://ecommerce-platforms.com/glossary/long-tail
Long tail is the idea of Chris Anderson that was posited in the October 2004 issue of “Wired” magazine that suggests that the online marketplace is drifting ...
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33 Long-Tail Keywords: What They Are & How to Use Them
https://www.wordstream.com/long-tail-keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're ready to buy. Read on to learn all things ...
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34 LONG-TAIL | definition in the Cambridge English Dictionary
https://dictionary.cambridge.org/us/dictionary/english/long-tail
the idea that the availability of products online has changed the economy by allowing companies to make a profit selling small quantities of many products ...
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35 How to Grow Your Long Tail (or SMB) Customer – 5 Best Kept ...
https://customerthink.com/how-to-grow-your-long-tail-or-smb-customer-5-best-kept-secrets/
The long tail, commonly referred to as small-to-medium businesses (SMB), is any customer you have below a certain dollar threshold in your ...
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36 The Long Tail: Why the Future of Business Is Selling Less of ...
https://www.uoc.edu/uocpapers/4/dt/eng/anderson.html
The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection ...
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37 Should You Invest in the Long Tail? - Faculty & Research
https://www.hbs.edu/faculty/Pages/item.aspx?num=32337
What does that mean for the blockbuster strategy? In his 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of ...
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38 The Long Tail Quotes by Chris Anderson - Goodreads
https://www.goodreads.com/work/quotes/989032-the-long-tail-why-the-future-of-business-is-selling-less-of-more
They're willing to take more risks, because they have less to lose. There's no need for permission, a business plan, or even capital. The tools of creativity ...
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39 6 Ways to Use Long Tail Marketing in Your Content Strategy
https://blog.hubspot.com/blog/tabid/6307/bid/4723/6-ways-to-leverage-the-long-tail-in-your-marketing.aspx
Long tail marketing is the strategy of selling large amounts of popular products in addition to low amounts of niche products or services in ...
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40 Understanding the 'Long Tail' Theory in Media, Marketing ...
https://www.ideagrove.com/blog/understanding-the-long-tail-theory-of-media-fragmentation
Two of the best-known examples of long-tail marketing in the tech world are that of Netflix and Amazon. These companies have made effective use ...
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41 What can the Long Tail do for the Media & Entertainment ...
https://www.vsn-tv.com/en/long-tail-for-media-entertainment-industry/
He wrote about how companies, such as Amazon, Apple or Yahoo!, were getting very popular thanks to developing a strategy based “on the long tail”. This, in a ...
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42 Long Tail Marketing Strategy for Small Businesses explained
https://jumpseller.com/learn/long-tail-marketing-strategy-for-small-businesses/
The long-tail approach, on the flip side, spreads the investment evenly across a wider range of niche products. It focuses on the idea that the modern consumer, ...
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43 The long tail : why the future of business is selling less of more
https://www.worldcat.org/title/long-tail-why-the-future-of-business-is-selling-less-of-more/oclc/65187392
The long tail : why the future of business is selling less of more · Buy this Item: · Location not available · Cookies on OCLC websites · Cookie Preference Center.
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44 Benefits of long tail for your business. - Enterprise Outsourcing
https://www.enterpriseoutsourcing.com/za/benefits-of-long-tail-for-your-business/
Long tail strategies are used as a business strategy to enable the competitive advantage of any business. Long tail is based on selling ...
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45 The New Long Tail: Platforms and the Rise of Mass ... - Applico
https://www.applicoinc.com/blog/guest-post-the-new-long-tail-platforms-and-the-rise-of-mass-differentiation/
Mass differentiation allows companies to serve thousands of micro-markets from ... and long-tail aggregators like Amazon who were redefining how business ...
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46 5 good cases of long tail e-commerce | Sandra Navarro
https://sandranavarro.com/en/strategy/5-good-cases-of-long-tail-e-commerce/
A long-tail business model consists in selling less number of more products. What we try to get in this kind of business is to have a wide variety of ...
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47 Big Head vs Long Tail - Cornell blogs
https://blogs.cornell.edu/info2040/2012/11/07/big-head-vs-long-tail/
For some companies, for example, Amazon, doing the opposite is how they make money. As an Amazon employee once stated, “We sold more books today ...
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48 Online Business Models: The Long Tail - YouTube
https://www.youtube.com/watch?v=Nrbzd2UKZF8
Apr 19, 2020
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49 What Are Long-Tail Influencers? | GRIN
https://grin.co/blog/long-tail-influencers/
Long tail includes, mid-tier influencers and miro-influencers. The Head section of this graph includes a positive correlation between Celebrities and Macro ...
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50 Long Tail Marketing - Marketing-Schools.org
https://www.marketing-schools.org/types-of-marketing/long-tail-marketing/
The long tail marketing model allows a business to expand its customer diversity. By definition, no long tail is made up of only a single ...
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51 Long Tail : Why the Future of Business Is Selling Less of More
https://dl.motamem.org/long_tail_chris_anderson_motamem_org.pdf
cation and future work with her. At Stanford Business School, Professor Haim Mendelson allowed me to present to one of his classes and make the Long Tail a ...
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52 The Long Tail, reviewed.
https://slate.com/culture/2006/07/the-long-tail-reviewed.html
What are the Long Tail's limits? As a business model, it matters most 1) where the price of carrying additional inventory approaches zero and 2) ...
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53 Long-Tail Pricing in Business-to-Business Markets
https://www.bcg.com/publications/2012/pricing-go-to-market-strategy-long-tail-pricing-business-to-business-markets
Companies undermanage the long tail because they lack transparency into the true costs of complex products and because they find it too time ...
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54 What are long tail keywords, and how to target them in organic ...
https://www.bigcommerce.com/ecommerce-answers/what-are-long-tail-keywords-how-to-target-in-organic-paid-search/
Definition: Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Generally considered to be three or ...
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55 The-Long-Tail.pdf - International Tourism Management Arlt
http://arlt-lectures.com/The-Long-Tail.pdf
SUMMARIES.COM is a concentrated business information service. Every week, subscribers are e-mailed a concise summary of a different business book.
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56 How to Use Long Tail and Niche Marketing for Personal ...
https://medium.com/@KaitlinZhang/how-to-use-long-tail-and-niche-marketing-for-personal-branding-827708d1c633
Chris Anderson used the term long tail in 2004 to explain that businesses mostly focus on massive hits to generate revenue whereas a huge ...
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57 The Long Tail Theory Can Be Reality for Traditional ...
https://www.forbes.com/sites/robinlewis/2016/05/31/the-long-tail-theory-can-be-reality-for-traditional-megabrands/
A decade has passed since Chris Anderson wrote The Long Tail: Why the Future of Business is Selling More for Less, and his theory is being ...
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58 Long-Tail Business Definition | Law Insider
https://www.lawinsider.com/dictionary/long-tail-business
Long-Tail Business, such as Casualty Coverages Long-tail business describes lines of business for which specific losses may not be known for some period and ...
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59 The Long Tail Economy-What You Need to Know - SteveBizBlog
https://www.stevebizblog.com/the-long-tail-economy/
The Long Tail Economy allows for companies' greater targeting abilities and removes distributions bottlenecks making niche offerings ...
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60 Longtail Marketing Agency | SEO, PPC, & Web Design
http://longtail-marketing.com/
Whereas traditional marketing appeals to the masses, “long tail” marketing is tailored to address the needs of niches. In a nutshell, the more specific a ...
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61 The Long Tail Theory for Business - 50Minutes.com
https://www.50minutes.com/title/the-long-tail-theory-for-business/
Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the ...
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62 Amazon Doesn't Do Long-tail. Why Should You?
https://www.practicalecommerce.com/Amazon-Does-Not-Do-Long-tail-Why-Should-You
Despite long-tail's popularity, however, there isn't a lot of empirical research on its benefits for online retail companies.
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63 What is long-tail spend management and why does it matter?
https://www.mazepay.com/blog/what-is-long-tail-spend-and-why-does-it-matter
Long-tail spend has gotten its name from a business' spend curve. As seen in the graph below, there is a group of suppliers with a lot of spend.
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64 Definition of Long Tail - PCMag
https://www.pcmag.com/encyclopedia/term/long-tail
Theorized by Wired Magazine editor Chris Anderson, who turned the notion into a book in 2006 titled "The Long Tail: Why the Future of Business is Selling ...
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65 The Long Tail | Summary of key ideas | Book by Chris Anderson
https://www.blinkist.com/en/books/the-long-tail-en
The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy.
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66 The Long and Short of The Long Tail - Gym Insight Blog
https://blog.gyminsight.com/2301-the-long-and-short-of-the-long-tail/
The concept of the long tail has been best exploited on the Internet by bloggers, marketers and ecommerce retailers. The tools of ecommerce maximize the reach ...
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67 Long Tail Content Strategy - Applied Interactive
https://appliedinteractive.com/long-tail-content-strategy/
A long tail content strategy targeting organic search queries can be implemented by businesses small and large. What is the long tail, and how can it be ...
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68 How your practice's digital marketing can benefit from an SEO ...
https://www.chiroeco.com/long-tail-business-model/
Long tail business model marketing benefits ... The most obvious benefit of longtail content is that it continues to bring people to your online ...
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69 What Happened To The Long Tail (and LongTail.com)?
https://theecommmanager.com/general/what-happened-long-tail/
In 2006, two years after publishing his article, Anderson published the book The Long Tail: Why the Future of Business Is Selling Less of More, ...
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70 Surviving on the long tail: An empirical investigation of ...
https://www.sciencedirect.com/science/article/pii/S0024630118303844
Manufacturers operating in long tail markets attempt to generate sales by offering countless product varieties, with each targeted to one or a few customers ...
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71 The Long-Tail of the Online Software Industry - Firmex
https://www.firmex.com/resources/blog/thelong-tail-of-the-online-software-industry/
In 2004 Anderson said: “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “ ...
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72 The Long Tail: Myth or Reality? - JSTOR
https://www.jstor.org/stable/41065027
business models for cultural industries. After a brief review of the literature on the subject, we present the results of empirical stud- ies carried out for ...
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73 The long tail : : why the future of business is selling less...
https://cmc.marmot.org/Record/.b58812210
Anderson, Chris, 1961-, The Long Tail: Why the Future of Business Is Selling Less of More. New York, Hyperion, 2008. MLA Citation (style guide). Anderson, Chris ...
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74 Why the Future of Business is Selling Less of More - Revenue-IQ
https://www.revenue-iq.com/portfolio-posts/the-long-tail-why-the-future-of-business-is-selling-less-of-more/
The Internet made numbers king and The Long Tail followed those numbers to stand a basic business sales tenet on its head: more is no longer better.
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75 Niche Marketing: Grabbing Travel's Long Tail
https://www.travelresearchonline.com/blog/index.php/2022/10/niche-marketing-grabbing-travels-long-tail/
The theory is that while every industry has its blockbuster products, there is a “long tail” of product sold in much smaller quantities that, ...
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76 SEO for Small Business: The Secret of Long-Tail Keywords ...
https://www.protocol80.com/blog/seo-for-small-business-long-tail-keywords
In very simple terms, long-tail keywords are keyword phrases with more than three words. A short-tail keyword may be "insurance" or "insurance providers"; a ...
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77 Dynamic Pricing and the Long Tail - Quicklizard
https://www.quicklizard.com/blog/dynamic-pricing-and-the-long-tail/
Long tail items are niche items. Let's take a large home improvement retailer, for example. · One way to implement a long tail strategy is to create product ...
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78 The Long Tail: Why the Future of Business is Selling Less of ...
https://www.researchgate.net/publication/277989411_The_Long_Tail_Why_the_Future_of_Business_is_Selling_Less_of_More
The Long Tail: Why the Future of Business Is Selling Less of More.By Chris Anderson. New York, N.Y.: Hyperion, 2006. 238 pp. ISBN 1401302378.
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79 Long-tail Keywords: What They Are and How to Get Search ...
https://ahrefs.com/blog/long-tail-keywords/
Long-tail keywords are search queries that get a small number of searches per month. They tend to be longer and more specific than their “head” ...
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80 The Long Tail – How endless choice is creating unlimited ...
https://www.marketingsociety.com/the-library/long-tail-%E2%80%93-how-endless-choice-creating-unlimited-demand
The Long Tail – How endless choice is creating unlimited demand · In virtually all markets, there are far more niche goods than hits. · The costs of reaching ...
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81 Chasing the long tail - Hall Internet Marketing
https://www.hallme.com/blog/chasing-the-long-tail/
The concept of the 'long tail' (a term popularized by Chris Anderson in a Wired article in 2004) is becoming almost a buzzword, and everyone ...
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82 What is the long tail? - analytics glossary - AT Internet
https://www.atinternet.com/en/glossary/long-tail/
The term “long tail” refers to all of the products that form the basis of a catalogue (items, photographs) that are sold in small proportions, but where the ...
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83 The Long Tail - Yaro Starak
https://yaro.blog/539/the-long-tail/
The Long Tail is the transition from a hit-focused marketplace to a millions of niches marketplace. While the majority of profits previously were made by ...
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84 The Long Tail - hopkinsandcompany.com
http://www.hopkinsandcompany.com/Books/The%20Long%20Tail.htm
The theory of the Long Tail can be boiled down to this: Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits ...
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85 The Long Tail of Inventory and Why It's Important
https://www.supplychain247.com/article/the_long_tail_of_inventory_and_why_its_important
The long tail is a concept established by Chris Anderson, who pointed out that the internet gave consumers choices beyond what was offered ...
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86 The Long Tail of Digital Games | Spreadable Media
https://spreadablemedia.org/essays/edery/index.html
However, it would be terribly unfair to blame the platform holders for the ultimate evolution of their digital ecosystems into hit-driven businesses. As noted ...
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87 How to Leverage Long Tail E-Commerce Strategies as a B2B
https://blog.apruve.com/how-to-leverage-long-tail-ecommerce-strategies-as-a-b2b-company
A long tail eCommerce strategy allows you to efficiently and profitably sell both popular products in high volume and thousands of niche ...
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88 45 The Long-Tail Market Model - The Little Book of Big ...
https://www.oreilly.com/library/view/the-little-book/9781292098388/html/chapter-045.html
The Long-Tail Market Model was popularised by Chris Anderson, Editor of Wired magazine. His contention is that the growth of the internet has changed how ...
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89 Meet The Long Tail's "Heavier" Cousin | Inc.com
https://www.inc.com/danny-iny/meet-the-long-tails-heavier-cousin.html
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of ...
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90 The Long Tail: Why the Future of Business Is ... - OpLaunch
http://www.oplaunch.com/the_long_tail.pdf
As a business concept, the long tail phenomenon is attractive because “products that are in low demand or have low sales volume can collectively make up a.
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91 Why You Shouldn't Ignore Long-Tail Clients (Small Business ...
https://moz.com/blog/why-you-shouldnt-ignore-longtail-clients
I have lived, breathed, eaten, slept, celebrated, and advocated small business internet marketing for the last eight years.
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92 Chris Anderson: Technology's long tail | TED Talk
https://www.ted.com/talks/chris_anderson_technology_s_long_tail?language=en
› talks › chris_anderson_technology...
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93 What is Long Tail | IGI Global
https://www.igi-global.com/dictionary/long-tail/17525
What is Long Tail? Definition of Long Tail: Summarizes the idea to use many objects with low volume and a positive profit margin to generate profit.
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94 Long Tail in Business and Long-Tail Languages
https://www.trustedtranslations.com/blog/long-tail-in-business-and-long-tail-languages
Long tail is a business strategy where businesses sell low volumes of hard-to-find products to many consumers, making significant profits ...
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95 Should You Invest in the Long Tail? - Tech Insider
https://www.tech-insider.org/internet/research/acrobat/0807.pdf
Should You Invest in the Long Tail? by Anita Elberse harvard business review • july–august 2008 page 1. C.
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96 Long-tail keyword strategies: why they're important ... - Deliverr
https://deliverr.com/blog/long-tail-keyword-strategies-why-theyre-important-in-ecommerce/
So why would you want to actively target keywords that generate less traffic? A long-tail keyword strategy is a tactical move for any eCommerce business ...
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97 Book Review: The Long Tail
https://www.pdma.org/page/review_long_tail
The Long Tail is an extension of an influential article published in Wired Magazine (Anderson, 2004). ... The phrase long tail is from the name of the low- ...
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