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Google Keyword Rankings for : relationship marketing 1983
1
Berry, L.L. (1983) Relationship Marketing. In Berry, L.L. ...
https://www.scirp.org/(S(lz5mqp453edsnp55rrgjct55))/reference/ReferencesPapers.aspx?ReferenceID=1168288
› reference › ReferencesPapers
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https://www.scirp.org/(S(lz5mqp453edsnp55rrgjct55))/reference/ReferencesPapers.aspx?ReferenceID=1168288
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2
(PDF) Relationship marketing research (1983-2012)
https://www.researchgate.net/publication/273514232_Relationship_marketing_research_1983-2012_an_academic_review_and_classification
Relationship marketing research (1983-2012): an academic review and ... Literature-based constructs leading to relationship marketing.
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https://www.researchgate.net/publication/273514232_Relationship_marketing_research_1983-2012_an_academic_review_and_classification
Relationship marketing research (1983-2012): an academic review and ... Literature-based constructs leading to relationship marketing.
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3
Berry, L.L. (1983), “Relationship marketing”, in Berry, L.L. ...
http://www.sciepub.com/reference/31099
Reciprocal behavior will foster a positive atmosphere, remove barriers arising from risk, and enable relationships to progress, ultimately improving financial ...
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http://www.sciepub.com/reference/31099
Reciprocal behavior will foster a positive atmosphere, remove barriers arising from risk, and enable relationships to progress, ultimately improving financial ...
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4
Relationship Marketing of Services ... - SAGE Journals
https://journals.sagepub.com/doi/10.1177/009207039502300402
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research.
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https://journals.sagepub.com/doi/10.1177/009207039502300402
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research.
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5
Relationship Marketing - ProQuest
https://search.proquest.com/openview/f5d60779fd34ee2b367d4eb92684c06c/1?pq-origsite=gscholar&cbl=936333
* Berry, L.L. (1983), "Relationship marketing", in Berry, L.L., Shostack, G.L., Upah, G.D. (Eds), Emerging Perspectives of Service Marketing, American Marketing ...
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https://search.proquest.com/openview/f5d60779fd34ee2b367d4eb92684c06c/1?pq-origsite=gscholar&cbl=936333
* Berry, L.L. (1983), "Relationship marketing", in Berry, L.L., Shostack, G.L., Upah, G.D. (Eds), Emerging Perspectives of Service Marketing, American Marketing ...
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6
Relationship Marketing of Services Perspectives ... - Scinapse
https://www.scinapse.io/papers/2032365241
Abstract In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing Conference ...
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https://www.scinapse.io/papers/2032365241
Abstract In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing Conference ...
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7
2. Relationship marketing: Berry's insights from the past and ...
https://www.elgaronline.com/downloadpdf/edcoll/9781848443686/9781848443686.00006.pdf
In 1983, Leonard L. Berry introduced the term “relationship marketing” to the services marketing literature (Berry 1983). He defined relationship.
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https://www.elgaronline.com/downloadpdf/edcoll/9781848443686/9781848443686.00006.pdf
In 1983, Leonard L. Berry introduced the term “relationship marketing” to the services marketing literature (Berry 1983). He defined relationship.
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8
Relationship Marketing Logic - ScienceDirect.com
https://www.sciencedirect.com/science/article/pii/S1320164696702642
Berry, 1983: Berry, Leonard L., (1983), “Relationship Marketing” Emerging Perspectives ... Relationship Banking: The Art of Turning Customers Into Clients.
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https://www.sciencedirect.com/science/article/pii/S1320164696702642
Berry, 1983: Berry, Leonard L., (1983), “Relationship Marketing” Emerging Perspectives ... Relationship Banking: The Art of Turning Customers Into Clients.
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9
Relationship marketing of services—growing ... - Springer Link
https://link.springer.com/article/10.1177/009207039502300402
“The Employee as Customer.”Journal of Retail Banking (March): 33–40. —— 1983. “Relationship Marketing.” InEmerging Perspectives on Services Marketing. Eds.
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https://link.springer.com/article/10.1177/009207039502300402
“The Employee as Customer.”Journal of Retail Banking (March): 33–40. —— 1983. “Relationship Marketing.” InEmerging Perspectives on Services Marketing. Eds.
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10
Relationship Marketing of Services ... - Semantic Scholar
https://www.semanticscholar.org/paper/Relationship-Marketing-of-Services-Perspectives-and-Berry/4dc64a8d1f12dd17c9c2161e2de23b6dc01be9a6
Abstract In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services ...
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https://www.semanticscholar.org/paper/Relationship-Marketing-of-Services-Perspectives-and-Berry/4dc64a8d1f12dd17c9c2161e2de23b6dc01be9a6
Abstract In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services ...
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11
Who introduced the concept of relationship marketing in 1983?
https://study.com/academy/answer/who-introduced-the-concept-of-relationship-marketing-in-1983.html
The concept of relationship marketing was introduced by Berry, an American marketing scholar, in 1983. Relationship marketing aims at building long term ...
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https://study.com/academy/answer/who-introduced-the-concept-of-relationship-marketing-in-1983.html
The concept of relationship marketing was introduced by Berry, an American marketing scholar, in 1983. Relationship marketing aims at building long term ...
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12
Relationship Marketing of Services ... - Scholars@TAMU
https://vivo.library.tamu.edu/vivo/display/n171687SE
Relationship Marketing of Services Perspectives from 1983 and 2000 - Texas A&M University (TAMU) Scholar profile, educations, publications, research, ...
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https://vivo.library.tamu.edu/vivo/display/n171687SE
Relationship Marketing of Services Perspectives from 1983 and 2000 - Texas A&M University (TAMU) Scholar profile, educations, publications, research, ...
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13
The Contribution Of Relationship Marketing To Marketing ...
https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:2n947&datastreamId=FULL-TEXT.PDF
prior to 1983 (Jackson 1985). Berry and Parasuraman state that relationship marketing concerns attracting, developing and retaining customers (Berry and ...
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https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:2n947&datastreamId=FULL-TEXT.PDF
prior to 1983 (Jackson 1985). Berry and Parasuraman state that relationship marketing concerns attracting, developing and retaining customers (Berry and ...
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14
Relationship Marketing: Past, Present and Future
https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2894155_code753430.pdf?abstractid=2894155
Consequently, researchers suggested that relationship marketing would represent a paradigm shift in marketing (Berry, 1983; Grönroos. 1994; Gummesson, 1997).
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https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2894155_code753430.pdf?abstractid=2894155
Consequently, researchers suggested that relationship marketing would represent a paradigm shift in marketing (Berry, 1983; Grönroos. 1994; Gummesson, 1997).
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15
Relationship marketing - Wikipedia
https://en.wikipedia.org/wiki/Relationship_marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather ...
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https://en.wikipedia.org/wiki/Relationship_marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather ...
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16
Relationship Marketing of Services Perspectives from 1983 and 2000
https://www.impactio.com/publication/75098419
Relationship Marketing of Services Perspectives from 1983 and 2000. 2002 | JOURNAL DOI: 10.1300/J366V01N01_05. « ‹ … 0 … › ».
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https://www.impactio.com/publication/75098419
Relationship Marketing of Services Perspectives from 1983 and 2000. 2002 | JOURNAL DOI: 10.1300/J366V01N01_05. « ‹ … 0 … › ».
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17
Relationships and Relationship Marketing: An Interdisciplinary ...
https://www.academia.edu/2128362/Relationships_and_Relationship_Marketing_An_Interdisciplinary_Perspective
In a conference paper on service marketing, Berry (1983) first introduced the term relationship marketing, and a few years after, Jackson (1985) used it in ...
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https://www.academia.edu/2128362/Relationships_and_Relationship_Marketing_An_Interdisciplinary_Perspective
In a conference paper on service marketing, Berry (1983) first introduced the term relationship marketing, and a few years after, Jackson (1985) used it in ...
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18
Relationship marketing research (1983–2012): an academic ...
https://www.inderscienceonline.com/doi/abs/10.1504/IJECRM.2014.067511
The term Relationship Marketing (RM) was first coined by Berry in 1983, he stressed upon developing close and long–term relationship with ...
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https://www.inderscienceonline.com/doi/abs/10.1504/IJECRM.2014.067511
The term Relationship Marketing (RM) was first coined by Berry in 1983, he stressed upon developing close and long–term relationship with ...
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19
The future of relationship marketing
https://www.jagsheth.com/wp-content/uploads/2015/12/The-Future-of-Relationship-Marketing-2002.pdf
Lenard Berry was the first scholar in services marketing to coin the phrase. ``relationship marketing'' as early as 1983 (Berry, 1983). It made eminent.
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https://www.jagsheth.com/wp-content/uploads/2015/12/The-Future-of-Relationship-Marketing-2002.pdf
Lenard Berry was the first scholar in services marketing to coin the phrase. ``relationship marketing'' as early as 1983 (Berry, 1983). It made eminent.
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20
Emerging perspectives on services marketing | WorldCat.org
https://www.worldcat.org/title/emerging-perspectives-on-services-marketing/oclc/8954019
Emerging perspectives on services marketing | WorldCat.org. ... Publisher: American Marketing Association, Chicago, IL, ©1983. Show more information ...
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https://www.worldcat.org/title/emerging-perspectives-on-services-marketing/oclc/8954019
Emerging perspectives on services marketing | WorldCat.org. ... Publisher: American Marketing Association, Chicago, IL, ©1983. Show more information ...
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21
Relationship Marketing Strategy: An Operant Resource ...
https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1060&context=bus_facpub
the relationship marketing concept has broadened from a customer focus (e.g. Berry, 1983; Berry and Parasuraman,. 1991) to a network focus (e.g. Gummesson, ...
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https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1060&context=bus_facpub
the relationship marketing concept has broadened from a customer focus (e.g. Berry, 1983; Berry and Parasuraman,. 1991) to a network focus (e.g. Gummesson, ...
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22
Relationship marketing: the wheel reinvented? - Gale
https://go.gale.com/ps/i.do?id=GALE%7CA20149726&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00076813&p=AONE&sw=w
Since the early 1980s, a new phrase has entered the marketing literature: "relationship marketing." Most sources credit Leonard Berry (1983) with ...
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https://go.gale.com/ps/i.do?id=GALE%7CA20149726&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00076813&p=AONE&sw=w
Since the early 1980s, a new phrase has entered the marketing literature: "relationship marketing." Most sources credit Leonard Berry (1983) with ...
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23
The Commitment-Trust Theory of Relationship Marketing
https://www.jstor.org/stable/1252308
lin and Sengupta 1993), and internal marketing (Arndt. 1983; Berry and Parasuraman 1991). Relationship market- ing is part of the developing "network ...
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https://www.jstor.org/stable/1252308
lin and Sengupta 1993), and internal marketing (Arndt. 1983; Berry and Parasuraman 1991). Relationship market- ing is part of the developing "network ...
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24
Relationship Marketing Summary and Forum - 12Manage
https://www.12manage.com/methods_levitt_relationship_marketing.html
In 1983 Levitt wrote: In a great and increasing proportion of transactions, the relationship actually intensifies subsequent to the sale.
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https://www.12manage.com/methods_levitt_relationship_marketing.html
In 1983 Levitt wrote: In a great and increasing proportion of transactions, the relationship actually intensifies subsequent to the sale.
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25
Journal of Relationship Marketing | 7056 Citations | Top authors
https://typeset.io/journals/journal-of-relationship-marketing-2gyktnyr
Abstract: In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing ...
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https://typeset.io/journals/journal-of-relationship-marketing-2gyktnyr
Abstract: In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing ...
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26
Understanding Relationship Marketing Outcomes
http://www.gremler.net/personal/research/2002_Relational_Benefits_JSR.pdf
Attracting new customers has been interpreted as part of the relation- ship marketing concept by many proponents (Berry 1983;. Glynn and Lehtinen 1995; Grönroos ...
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http://www.gremler.net/personal/research/2002_Relational_Benefits_JSR.pdf
Attracting new customers has been interpreted as part of the relation- ship marketing concept by many proponents (Berry 1983;. Glynn and Lehtinen 1995; Grönroos ...
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27
2-Definition of Relationship Marketing - Group 2- MBA 13
https://mba13-group2.weebly.com/2-definition-of-relationship-marketing.html
Berry explicitly defined relationship marketing as a term for the first time in 1983: relationship marketing is a strategy of attract, maintain and develop ...
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https://mba13-group2.weebly.com/2-definition-of-relationship-marketing.html
Berry explicitly defined relationship marketing as a term for the first time in 1983: relationship marketing is a strategy of attract, maintain and develop ...
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28
The conceptual foundations of relationship marketing - EconStor
https://www.econstor.eu/bitstream/10419/155992/1/vol13-no03-a2.pdf
Thus, he defined relationship Marketing as. "attracting, maintaining, and – in multi-service organiza- tions – enhancing customer relationships" (Berry,. 1983: ...
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https://www.econstor.eu/bitstream/10419/155992/1/vol13-no03-a2.pdf
Thus, he defined relationship Marketing as. "attracting, maintaining, and – in multi-service organiza- tions – enhancing customer relationships" (Berry,. 1983: ...
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29
Relationship Marketing – Some Reflections on the State-of-the ...
https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf
Sixteen years have passed since the relationship marketing concept was first mentioned in the literature, by Berry (1983), and the concept is still en vogue ...
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https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf
Sixteen years have passed since the relationship marketing concept was first mentioned in the literature, by Berry (1983), and the concept is still en vogue ...
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30
DEVELOPING RELATIONSHIP MARKETING THROUGH THE ...
https://www.impgroup.org/uploads/papers/125.pdf
Abstract. Customer Relationship Management (CRM) has its roots in relationship marketing which is based in turn on the formative work of Berry (1983) and ...
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https://www.impgroup.org/uploads/papers/125.pdf
Abstract. Customer Relationship Management (CRM) has its roots in relationship marketing which is based in turn on the formative work of Berry (1983) and ...
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31
Relationship Marketing or Marketing Relationship - LinkedIn
https://www.linkedin.com/pulse/relationship-marketing-khanmd-itc-mba-pgdip-fda-ba-emba
Relationship Marketing Relationship marketing is recommended as a strategy to overcome service intangibility (Berry 1983) and may be ...
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https://www.linkedin.com/pulse/relationship-marketing-khanmd-itc-mba-pgdip-fda-ba-emba
Relationship Marketing Relationship marketing is recommended as a strategy to overcome service intangibility (Berry 1983) and may be ...
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32
The Effective use of Relationship Marketing Strategy for ...
https://globaljournals.org/GJMBR_Volume13/3-The-Effective-use-of-Relationship.pdf
Berry (1983) was among the first to introduce the term 'relationship marketing' as a modern concept in marketing. He suggested that this 'new approach.
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https://globaljournals.org/GJMBR_Volume13/3-The-Effective-use-of-Relationship.pdf
Berry (1983) was among the first to introduce the term 'relationship marketing' as a modern concept in marketing. He suggested that this 'new approach.
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33
Relationship Marketing - Business/Marketing bibliographies
https://www.citethisforme.com/topic-ideas/business-marketing/Relationship%20Marketing-5902614
Your Bibliography: Berry, L., Shostack, G. and Upah, G., 1983. Emerging perspectives on services marketing. Chicago, IL: American Marketing ...
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https://www.citethisforme.com/topic-ideas/business-marketing/Relationship%20Marketing-5902614
Your Bibliography: Berry, L., Shostack, G. and Upah, G., 1983. Emerging perspectives on services marketing. Chicago, IL: American Marketing ...
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34
chapter 6 RELATIONSHIP MARKETING.pdf - Course Hero
https://www.coursehero.com/file/79316505/chapter-6-RELATIONSHIP-MARKETINGpdf/
TOURISM & HOSPITALITY MARKETINGRFCL/PAHACHAPTER 6RELATIONSHIP MARKETINGINTRODUCTIONBerry (1983) first coined the term relationship marketing (RM) and ...
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https://www.coursehero.com/file/79316505/chapter-6-RELATIONSHIP-MARKETINGpdf/
TOURISM & HOSPITALITY MARKETINGRFCL/PAHACHAPTER 6RELATIONSHIP MARKETINGINTRODUCTIONBerry (1983) first coined the term relationship marketing (RM) and ...
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35
A Conceptual Framework to Determine Outcomes - IPEDR
http://ipedr.com/vol38/047-ICEBI2012-N20039.pdf
The Antecedents of Relationship Marketing and Customer Loyalty: A ... relationships and build loyalty (Berry,1983) Relationship marketing aims to establish, ...
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http://ipedr.com/vol38/047-ICEBI2012-N20039.pdf
The Antecedents of Relationship Marketing and Customer Loyalty: A ... relationships and build loyalty (Berry,1983) Relationship marketing aims to establish, ...
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36
The Relationship Marketing Performance Evaluating in ...
https://www.hindawi.com/journals/sv/2022/9271823/
The concept of relationship marketing was first mentioned in the American marketing literature in a 1983 article by Barry, who considered relationship ...
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https://www.hindawi.com/journals/sv/2022/9271823/
The concept of relationship marketing was first mentioned in the American marketing literature in a 1983 article by Barry, who considered relationship ...
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37
Using triangulation and multiple case studies to advance ...
https://cbits.northwestern.edu/seminars-events/files-design-for-digital-health-reading-course/session-7/additional-readings/using-triangulation-and-multiple-case-studies-to-advance-relationship-marketing-theory.pdf
techniques in extending the understanding of relationship marketing theory. ... loyalty, reduced marketing costs, and greater profits (Berry, 1983, 1995; ...
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https://cbits.northwestern.edu/seminars-events/files-design-for-digital-health-reading-course/session-7/additional-readings/using-triangulation-and-multiple-case-studies-to-advance-relationship-marketing-theory.pdf
techniques in extending the understanding of relationship marketing theory. ... loyalty, reduced marketing costs, and greater profits (Berry, 1983, 1995; ...
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38
The impact of relationship marketing on customer loyalty ...
https://mbr.cikd.ca/article_60203_332cec687df1e3cc816e06918764cf96.pdf
It is defined as a business strategy to attract, maintain, and improve customer relations with technology development (Berry, 1983) and companies are paying to.
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https://mbr.cikd.ca/article_60203_332cec687df1e3cc816e06918764cf96.pdf
It is defined as a business strategy to attract, maintain, and improve customer relations with technology development (Berry, 1983) and companies are paying to.
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39
Review and Prospect of Relationship Marketing: A Citation ...
http://www.cmr-journal.org/article/download/371/1875
Berry (1983) first proposed the concept of relationship marketing in the service context, and defined it as “attracting, maintaining, and enhancing customer ...
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http://www.cmr-journal.org/article/download/371/1875
Berry (1983) first proposed the concept of relationship marketing in the service context, and defined it as “attracting, maintaining, and enhancing customer ...
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40
Relationship Marketing - FEP - Working Papers
https://wps.fep.up.pt/wps/wp268.pdf
“relationship marketing” can be found in the early 1980s. It appears for the first time in academic literature in 1983 when Leonard Berry, ...
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https://wps.fep.up.pt/wps/wp268.pdf
“relationship marketing” can be found in the early 1980s. It appears for the first time in academic literature in 1983 when Leonard Berry, ...
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41
Leonard Berry - Google Scholar
https://scholar.google.com/citations?user=ld1HFfUAAAAJ&hl=en
University Distinguished Professor of Marketing, Mays Business School, ... Relationship marketing of services—growing interest, emerging perspectives.
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https://scholar.google.com/citations?user=ld1HFfUAAAAJ&hl=en
University Distinguished Professor of Marketing, Mays Business School, ... Relationship marketing of services—growing interest, emerging perspectives.
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42
The Importance and Benefits of Relationship Marketing Concept
https://www.ejbmr.org/index.php/ejbmr/article/view/483
Relationship Marketing Of Services—Perspectives From 1983 And 2000. Journal Of Relationship Marketing. Volume 1, Number 1. 59-77.
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https://www.ejbmr.org/index.php/ejbmr/article/view/483
Relationship Marketing Of Services—Perspectives From 1983 And 2000. Journal Of Relationship Marketing. Volume 1, Number 1. 59-77.
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43
Relationship marketing
https://university-essays.tripod.com/relationship_marketing.html
Levitt, T. (1983) "After the sale is over", Harvard Business Review, Sept-Oct, 1983. Gordon, Ian (1999). Relationship Marketing: New Strategies, ...
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https://university-essays.tripod.com/relationship_marketing.html
Levitt, T. (1983) "After the sale is over", Harvard Business Review, Sept-Oct, 1983. Gordon, Ian (1999). Relationship Marketing: New Strategies, ...
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44
Relationship Marketing | From Theoretical Issues to its Applicati
https://www.taylorfrancis.com/chapters/edit/10.4324/9780203807224-21/volunteer-management-sport-may-kim-hyejin-bang
Analysing the early literature, Coote (1994) identified three broad approaches to relationship marketing: the American approach (e.g. Berry, 1983; Jackson, ...
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https://www.taylorfrancis.com/chapters/edit/10.4324/9780203807224-21/volunteer-management-sport-may-kim-hyejin-bang
Analysing the early literature, Coote (1994) identified three broad approaches to relationship marketing: the American approach (e.g. Berry, 1983; Jackson, ...
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45
Past, present and future of research in relationship marketing
https://www.emerald.com/insight/content/doi/10.1108/MIP-11-2021-0393/full/pdf?title=past-present-and-future-of-research-in-relationship-marketing-a-machine-learning-perspective
maintaining successful relational exchanges.” Two areas that contributed significantly to RM research include services marketing. (Gronroos, 1983) and ...
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https://www.emerald.com/insight/content/doi/10.1108/MIP-11-2021-0393/full/pdf?title=past-present-and-future-of-research-in-relationship-marketing-a-machine-learning-perspective
maintaining successful relational exchanges.” Two areas that contributed significantly to RM research include services marketing. (Gronroos, 1983) and ...
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46
Relationship Marketing - 1204 Words | 123 Help Me
https://www.123helpme.com/essay/Relationship-Marketing-217438
Relationship marketing is recommended as a strategy to overcome service intangibility (Berry 1983) and may be appropriate for "credence" services, that is,.
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https://www.123helpme.com/essay/Relationship-Marketing-217438
Relationship marketing is recommended as a strategy to overcome service intangibility (Berry 1983) and may be appropriate for "credence" services, that is,.
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47
Relationship Marketing - Marketing Sensei – Jeffrey Heilbrunn
http://www.mktgsensei.com/AMAE/Services/Relationship%20Marketing.pdf
The domain that deals with “relationships,” termed relationship marketing and often attributed to Berry (1983), has been defined in many different ways by ...
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http://www.mktgsensei.com/AMAE/Services/Relationship%20Marketing.pdf
The domain that deals with “relationships,” termed relationship marketing and often attributed to Berry (1983), has been defined in many different ways by ...
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48
The Relationships in Marketing: Contribution Of a Historical ...
https://ojs.library.carleton.ca/index.php/pcharm/article/view/1580/1424
relationship marketing that are considered relevant: their origins, the Industrial Marketing ... a conference paper on service marketing, Berry (1983) first.
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https://ojs.library.carleton.ca/index.php/pcharm/article/view/1580/1424
relationship marketing that are considered relevant: their origins, the Industrial Marketing ... a conference paper on service marketing, Berry (1983) first.
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49
The Conceptual Foundations of Relationship Marketing
https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=4508&context=facpubs
1983: 25]. Berry's notion of relationship marketing resembles that of other scholars studying services marketing, such as Grönroos [1983] ...
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https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=4508&context=facpubs
1983: 25]. Berry's notion of relationship marketing resembles that of other scholars studying services marketing, such as Grönroos [1983] ...
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50
Fundamentals of Relationship Marketing - World Scientific
https://www.worldscientific.com/doi/pdf/10.1142/9781944659639_0001
ing and enhancing the relationship. It is therefore evident that RM is equally important for scholars and practitioners of services marketing (Berry 1983; ...
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https://www.worldscientific.com/doi/pdf/10.1142/9781944659639_0001
ing and enhancing the relationship. It is therefore evident that RM is equally important for scholars and practitioners of services marketing (Berry 1983; ...
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51
Relationship marketing: Strategic and tactical challenges for ...
https://www.internationalscholarsjournals.com/articles/relationship-marketing-strategic-and-tactical-challenges-for-smes.pdf
As practiced in the 1980s and 1990s, relationship marketing had a strong emphasis on business to customer relationship paradigm (Berry, 1983; Gronroos,. 1997; ...
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https://www.internationalscholarsjournals.com/articles/relationship-marketing-strategic-and-tactical-challenges-for-smes.pdf
As practiced in the 1980s and 1990s, relationship marketing had a strong emphasis on business to customer relationship paradigm (Berry, 1983; Gronroos,. 1997; ...
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52
Relationship Marketing: An Ideological Analysis - IJRASET
https://www.ijraset.com/research-paper/relationship-marketing-an-ideological-analysis
Berry (1983 25), in 1 hat broader terms, also has a strategic viewpoint on relationship marketing. He stresses that attracting new customers should be viewed ...
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https://www.ijraset.com/research-paper/relationship-marketing-an-ideological-analysis
Berry (1983 25), in 1 hat broader terms, also has a strategic viewpoint on relationship marketing. He stresses that attracting new customers should be viewed ...
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53
THE BOUNDARIES OF RELATIONSHIP MARKETING
https://msbfile03.usc.edu/digitalmeasures/frazier/intellcont/logisticsoct37-1.doc
1992; Frazier 1983; Kumar, Scheer, and Steenkamp 1995a and 1995b; Lusch and Brown 1996; Morgan and Hunt 1994). Physical distribution has been acknowledged as ...
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https://msbfile03.usc.edu/digitalmeasures/frazier/intellcont/logisticsoct37-1.doc
1992; Frazier 1983; Kumar, Scheer, and Steenkamp 1995a and 1995b; Lusch and Brown 1996; Morgan and Hunt 1994). Physical distribution has been acknowledged as ...
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54
Relationship marketing and customer loyalty
https://tarjomefa.com/wp-content/uploads/2016/09/5313-English.pdf
Berry (1983) viewed relationship marketing as a strategy to attract, maintain and enhance customer relationships. Gummesson (1993) defined the term as a ...
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https://tarjomefa.com/wp-content/uploads/2016/09/5313-English.pdf
Berry (1983) viewed relationship marketing as a strategy to attract, maintain and enhance customer relationships. Gummesson (1993) defined the term as a ...
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55
After the Sale Is Over… - Harvard Business Review
https://hbr.org/1983/09/after-the-sale-is-over
The relationship between a seller and a buyer seldom ends when a sale is made. ... (1990) and The Marketing Imagination (1983), both from Free Press.
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https://hbr.org/1983/09/after-the-sale-is-over
The relationship between a seller and a buyer seldom ends when a sale is made. ... (1990) and The Marketing Imagination (1983), both from Free Press.
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56
Relationship marketing readiness: theoretical background and ...
https://iranarze.ir/wp-content/uploads/2018/04/E6509-IranArze.pdf
Berry (1983) introduced relationship marketing in a service context. Services are processes that include a series of actions and interactions by the service ...
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https://iranarze.ir/wp-content/uploads/2018/04/E6509-IranArze.pdf
Berry (1983) introduced relationship marketing in a service context. Services are processes that include a series of actions and interactions by the service ...
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57
9(5) http://www.jofamericanscience.org 12 Influence of ... - DOI
http://www.dx.doi.org/10.7537/marsjas090513.03
relationship marketing and Customer Satisfaction in. Urmia's commercial banks. Since Berry (1983) introduced the concept of relationship marketing,.
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http://www.dx.doi.org/10.7537/marsjas090513.03
relationship marketing and Customer Satisfaction in. Urmia's commercial banks. Since Berry (1983) introduced the concept of relationship marketing,.
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58
The commitment-trust theory of relationship marketing.
http://sdh.ba.ttu.edu/commitment-trust-jm94.pdf
lin and Sengupta 1993), and internal marketing (Arndt. 1983; Berry and Parasuraman 1991). Relationship market- ing is part of the developing "network ...
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http://sdh.ba.ttu.edu/commitment-trust-jm94.pdf
lin and Sengupta 1993), and internal marketing (Arndt. 1983; Berry and Parasuraman 1991). Relationship market- ing is part of the developing "network ...
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59
View of Relationship Marketing and Customer Loyalty
https://journalofbusiness.org/index.php/GJMBR/article/view/1879/1-Relationship-Marketing-and-Customer_html
he term relationship marketing is first used by Berry (1983), after him Jackson (1985) indulges this concept in business-to-business context.
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https://journalofbusiness.org/index.php/GJMBR/article/view/1879/1-Relationship-Marketing-and-Customer_html
he term relationship marketing is first used by Berry (1983), after him Jackson (1985) indulges this concept in business-to-business context.
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60
Relationship Marketing: Literature Review
https://www.ijsr.net/archive/v2i10/MDIxMDEzMDI=.pdf
research papers and studies since Berry's article in 1983. Many authors defined relationship marketing in different ways: some consider it as a process [39] ...
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https://www.ijsr.net/archive/v2i10/MDIxMDEzMDI=.pdf
research papers and studies since Berry's article in 1983. Many authors defined relationship marketing in different ways: some consider it as a process [39] ...
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61
IMPLEMENTING RELATIONSHIP MARKETING IN THE ...
https://www.ajol.info/index.php/umrj/article/view/130808/120382
Berry (1983) outlined five strategy elements for practising relationship marketing: developing a core service around which to build a customer relationship,.
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https://www.ajol.info/index.php/umrj/article/view/130808/120382
Berry (1983) outlined five strategy elements for practising relationship marketing: developing a core service around which to build a customer relationship,.
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62
Commentary: Opportunities and challenges of technology in ...
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/
Since its inaugural mentioning (Berry, 1983), a rich body of ... Relationship marketing technology toolbox: opportunities and challenges.
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https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/
Since its inaugural mentioning (Berry, 1983), a rich body of ... Relationship marketing technology toolbox: opportunities and challenges.
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63
Use relationship marketing in a sentence - RhymeZone
https://www.rhymezone.com/r/rhyme.cgi?loc=ol_ue&typeofrhyme=wke&Word=relationship_marketing
Sendinblue is a SaaS solution for relationship marketing . ... of relationship marketing (RM) was established by marketing professor Leonard Berry in 1983.
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https://www.rhymezone.com/r/rhyme.cgi?loc=ol_ue&typeofrhyme=wke&Word=relationship_marketing
Sendinblue is a SaaS solution for relationship marketing . ... of relationship marketing (RM) was established by marketing professor Leonard Berry in 1983.
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64
Is Relationship Marketing Culturally Bound: a Look At Guanxi ...
https://www.acrwebsite.org/volumes/7922
(1983), "The Political Economy Paradigm: Foundation for Theory Building in Marketing", Journal of Marketing Vol. 54 (Fall). Beltramini, R. and Pitta, D. (1991), ...
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https://www.acrwebsite.org/volumes/7922
(1983), "The Political Economy Paradigm: Foundation for Theory Building in Marketing", Journal of Marketing Vol. 54 (Fall). Beltramini, R. and Pitta, D. (1991), ...
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65
The Role of Relationship Marketing in Customer Orientation ...
https://ijbssnet.com/journals/Vol_2_No_19_Special_Issue_October_2011/18.pdf
In 1983, it was Berry who introduced the term relationship marketing in a service context to describe a longer-term approach to marketing.
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https://ijbssnet.com/journals/Vol_2_No_19_Special_Issue_October_2011/18.pdf
In 1983, it was Berry who introduced the term relationship marketing in a service context to describe a longer-term approach to marketing.
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66
RELATIONSHIP MARKETING STRATEGIES FOR SERVICE ...
https://seaopenresearch.eu/Journals/articles/SPAS_12_11.pdf
In 1983, the concept of relationship marketing was used for the first time, and it was approached from the perspective of marketing services by Berry L.
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https://seaopenresearch.eu/Journals/articles/SPAS_12_11.pdf
In 1983, the concept of relationship marketing was used for the first time, and it was approached from the perspective of marketing services by Berry L.
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67
Factors Affecting Trust in Market Research Relationships
https://people.duke.edu/~moorman/Publications/JM1993.pdf
In the context of market research relationships, ... Pearson 1983; Hunt, Chonko, and Wilcox 1984; ... Baroudi 1983) and perceptions of service quality.
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https://people.duke.edu/~moorman/Publications/JM1993.pdf
In the context of market research relationships, ... Pearson 1983; Hunt, Chonko, and Wilcox 1984; ... Baroudi 1983) and perceptions of service quality.
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68
Rethinking Relationship Marketing as Consumer Led and ...
https://gala.gre.ac.uk/id/eprint/27128/3/27128%20KROLIKOWSKA_Rethinking_Relationship_Marketing_As_Consumer_Led_And_Technology_Driven_%28AAM%29_2020.pdf
Keywords: relationship marketing; technology; customer experience; ... been well documented since the 1980s (Berry, 1983; Dwyer, Schurr, ...
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https://gala.gre.ac.uk/id/eprint/27128/3/27128%20KROLIKOWSKA_Rethinking_Relationship_Marketing_As_Consumer_Led_And_Technology_Driven_%28AAM%29_2020.pdf
Keywords: relationship marketing; technology; customer experience; ... been well documented since the 1980s (Berry, 1983; Dwyer, Schurr, ...
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69
IS RELATIONSHIP MARKETING RIGHT FOR MY COMPANY?
https://media.iese.edu/research/pdfs/OP-03-08-E.pdf
Keywords: relationship marketing, customer development, customer lifetime value, ... Although the literature tends to credit Berry (1983) with having first ...
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https://media.iese.edu/research/pdfs/OP-03-08-E.pdf
Keywords: relationship marketing, customer development, customer lifetime value, ... Although the literature tends to credit Berry (1983) with having first ...
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70
Relationship Power Line Enhanced Transaction to ...
https://identitypraxis.com/2007/08/25/relationship-power-line-enhanced-transaction-to-relationship-marketing-continuum-and-insights-into-the-changing-practices-of-marketing%EF%BB%BF/
Not a simple paradigm shift, i.e. a shift in marketing standards and ... Relationship Marketing, a term coined by Leonard Berry in 1983, ...
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https://identitypraxis.com/2007/08/25/relationship-power-line-enhanced-transaction-to-relationship-marketing-continuum-and-insights-into-the-changing-practices-of-marketing%EF%BB%BF/
Not a simple paradigm shift, i.e. a shift in marketing standards and ... Relationship Marketing, a term coined by Leonard Berry in 1983, ...
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71
A Relationship Marketing Approach to Academic Initiative ...
https://files.eric.ed.gov/fulltext/EJ1141095.pdf
Why is relationship marketing relevant to initiative building? In 1983, Leonard L. Berry first introduced the idea of relationship marketing in a paper he ...
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https://files.eric.ed.gov/fulltext/EJ1141095.pdf
Why is relationship marketing relevant to initiative building? In 1983, Leonard L. Berry first introduced the idea of relationship marketing in a paper he ...
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72
International Journal of Scientific & Technology Research
https://www.ijstr.org/paper-references.php?ref=IJSTR-0319-20028
Satisfaction, values, trust, commitment, relationship marketing. ABSTRACT ... Journal of Relationship Marketing, 10, ... Berry, L. L. (1983). Relationship ...
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https://www.ijstr.org/paper-references.php?ref=IJSTR-0319-20028
Satisfaction, values, trust, commitment, relationship marketing. ABSTRACT ... Journal of Relationship Marketing, 10, ... Berry, L. L. (1983). Relationship ...
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73
Effects of Relationship Marketing (RM) on Customer Loyalty ...
https://journal-archieves30.webs.com/304-312.pdf
Berry (1983) viewed relationship marketing as a strategy to attract, maintain and enhance customer relationships (Berry, 1983). Gummesson (1993) defined the ...
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https://journal-archieves30.webs.com/304-312.pdf
Berry (1983) viewed relationship marketing as a strategy to attract, maintain and enhance customer relationships (Berry, 1983). Gummesson (1993) defined the ...
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74
Relationship Marketing in 2015: A Delphi Approach
http://modir3-3.ir/article-english/Relationship%20Marketing%20in%202015%20A%20Delphi%20Approach.pdf
Over the past twenty years, relationship marketing has represented a renaissance in marketing and ... on Berry's idea (1983) and related academic work.
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http://modir3-3.ir/article-english/Relationship%20Marketing%20in%202015%20A%20Delphi%20Approach.pdf
Over the past twenty years, relationship marketing has represented a renaissance in marketing and ... on Berry's idea (1983) and related academic work.
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75
A Conceptuality Approach to Relationship Marketing and ...
https://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%201(11)2022-2025,%202011.pdf
KEY WORDS: Relationship Marketing, Customer Loyalty, ... The concept of relationship marketing to be first time in 1983 AD by Berry were used in services ...
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https://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%201(11)2022-2025,%202011.pdf
KEY WORDS: Relationship Marketing, Customer Loyalty, ... The concept of relationship marketing to be first time in 1983 AD by Berry were used in services ...
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76
RELATIONSHIP MARKETING
http://students.aiu.edu/submissions/profiles/resources/onlineBook/R4L4g3_Relationship-Marketing.pdf
on relationship marketing, customer relationship management or any of the ... Berry, L.L. (1983) 'Relationship marketing', in Berry, L.L., ...
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http://students.aiu.edu/submissions/profiles/resources/onlineBook/R4L4g3_Relationship-Marketing.pdf
on relationship marketing, customer relationship management or any of the ... Berry, L.L. (1983) 'Relationship marketing', in Berry, L.L., ...
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77
CfP: Relationship Marketing in Services: Past or Future?
https://www.servsig.org/wordpress/2016/01/cfp-relationship-marketing-in-services-past-or-future/
Berry, L. L. (1983). Relationship marketing. In Berry L. L., Shostack, G. L. & Upah, G. (Eds.), Emerging Perspectives on Services Marketing, ...
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https://www.servsig.org/wordpress/2016/01/cfp-relationship-marketing-in-services-past-or-future/
Berry, L. L. (1983). Relationship marketing. In Berry L. L., Shostack, G. L. & Upah, G. (Eds.), Emerging Perspectives on Services Marketing, ...
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78
32003.pdf - International Journal of Current Research
https://www.journalcra.com/sites/default/files/issue-pdf/32003.pdf
long-term relationships with suppliers and other beneficiaries early 1983 the term "relationship marketing" was first int.
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https://www.journalcra.com/sites/default/files/issue-pdf/32003.pdf
long-term relationships with suppliers and other beneficiaries early 1983 the term "relationship marketing" was first int.
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79
Relationship Marketing and Its Application: The Case of Zara
https://toughnickel.com/industries/Relationship-marketing-and-its-application-The-case-of-Zara
1983. The art of attracting, maintaining, and improving relationships with customers. Morgan and Hunt. 1994. All marketing activities ...
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https://toughnickel.com/industries/Relationship-marketing-and-its-application-The-case-of-Zara
1983. The art of attracting, maintaining, and improving relationships with customers. Morgan and Hunt. 1994. All marketing activities ...
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80
relational marketing in mass marketing. theory or actual ...
https://www.redalyc.org/pdf/4717/471747527009.pdf
The relational marketing paradigm, as well as its predecessors, ... The term itself was coined for the first time by Berry in 1983 who proposed RM consisted.
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https://www.redalyc.org/pdf/4717/471747527009.pdf
The relational marketing paradigm, as well as its predecessors, ... The term itself was coined for the first time by Berry in 1983 who proposed RM consisted.
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81
Proposing a Theoretical Linkage of Guanxi and Relationship ...
http://archives.marketing-trends-congress.com/2011/Materiali/Paper/Relationship/Shaalan_Reast_Johnson_Tourky.pdf
transactions and the notion of the marketing mix (Berry, 1983; Gronroos, 1994; Gummesson,. 1987; Jackson, 1985). Accordingly, relationship marketing was ...
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http://archives.marketing-trends-congress.com/2011/Materiali/Paper/Relationship/Shaalan_Reast_Johnson_Tourky.pdf
transactions and the notion of the marketing mix (Berry, 1983; Gronroos, 1994; Gummesson,. 1987; Jackson, 1985). Accordingly, relationship marketing was ...
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82
Impact of Relationship Marketing on the Performance of ...
https://www.iosrjournals.org/iosr-jbm/papers/Vol16-issue1/Version-2/F016124453.pdf
empirically investigate the effect of Relationship Marketing (RM) on the ... 1983), coupled with the reality of customers forming relationship with people.
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https://www.iosrjournals.org/iosr-jbm/papers/Vol16-issue1/Version-2/F016124453.pdf
empirically investigate the effect of Relationship Marketing (RM) on the ... 1983), coupled with the reality of customers forming relationship with people.
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83
Customer Relationship Marketing - IntechOpen
https://cdn.intechopen.com/pdfs/35309/InTech-Customer_relationship_marketing_customer_centric_processes_for_engendering_customer_firm_bonds_and_optimizing_long_term_customer_value.pdf
allied companies (e.g., Bucklin & Sengupta, 1993), and customers (Berry, 1983). While a holistic conceptualization of relationship marketing ...
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https://cdn.intechopen.com/pdfs/35309/InTech-Customer_relationship_marketing_customer_centric_processes_for_engendering_customer_firm_bonds_and_optimizing_long_term_customer_value.pdf
allied companies (e.g., Bucklin & Sengupta, 1993), and customers (Berry, 1983). While a holistic conceptualization of relationship marketing ...
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84
A Critical Review of Theories Underlying Relationship ...
https://onlinelibrary.wiley.com/doi/pdf/10.1111/1468-5914.00147
relational exchanges.” Early works on relationship marketing were written by. Arndt (1983), Bagozzi (1975), Berry (1983), Day and Wensley ...
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https://onlinelibrary.wiley.com/doi/pdf/10.1111/1468-5914.00147
relational exchanges.” Early works on relationship marketing were written by. Arndt (1983), Bagozzi (1975), Berry (1983), Day and Wensley ...
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85
The Emergence and Rise of Relationship Marketing Dyads
https://orca.cardiff.ac.uk/55291/1/Article%2030.pdf
Relationship marketing; Strategic variable; Trust; Types of trust ... marketing, Berry (1983) first coined the term relationship marketing.
→ Check Latest Keyword Rankings ←
https://orca.cardiff.ac.uk/55291/1/Article%2030.pdf
Relationship marketing; Strategic variable; Trust; Types of trust ... marketing, Berry (1983) first coined the term relationship marketing.
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86
Announcement - EIASM
https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=545
4TH RESEARCH CONFERENCE ON RELATIONSHIP MARKETING AND CRM ... the presentation Professor Len Berry's 1983 landmark American Marketing Association conference ...
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https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=545
4TH RESEARCH CONFERENCE ON RELATIONSHIP MARKETING AND CRM ... the presentation Professor Len Berry's 1983 landmark American Marketing Association conference ...
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87
Research Article - N N Publication
https://nnpub.org/index.php/BMA/article/download/49/38
According to. Leonard L. Berry (1983) Relationship marketing is attracting, maintaining and in multi service organizations enhancing customer relationships.
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https://nnpub.org/index.php/BMA/article/download/49/38
According to. Leonard L. Berry (1983) Relationship marketing is attracting, maintaining and in multi service organizations enhancing customer relationships.
→ Check Latest Keyword Rankings ←
88
Advantages & Disadvantages of Customer Relationship ...
https://smallbusiness.chron.com/advantages-disadvantages-customer-relationship-marketing-45503.html
The goal of customer relationship marketing is to develop loyalty between a ... a blind eye and deaf ear to building customer relationships prior to 1983.
→ Check Latest Keyword Rankings ←
https://smallbusiness.chron.com/advantages-disadvantages-customer-relationship-marketing-45503.html
The goal of customer relationship marketing is to develop loyalty between a ... a blind eye and deaf ear to building customer relationships prior to 1983.
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89
Determinants, Advantages and Threats Resulting from ...
http://www.michalska-dudek.pl/pliki/17.pdf
the overall marketing process” (Berry 1983, pp. 24-9). ... The scope of research covered an assessment of relationship marketing.
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http://www.michalska-dudek.pl/pliki/17.pdf
the overall marketing process” (Berry 1983, pp. 24-9). ... The scope of research covered an assessment of relationship marketing.
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90
A framework for studying relationship marketing dyads
https://motamem.org/wp-content/uploads/2019/01/2001-framework-for-studying-relationship-marketing-dyads.pdf
acquiring new customers (Berry 1983, p. 25). Since then, relationship marketing has received widespread attention in the academic.
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https://motamem.org/wp-content/uploads/2019/01/2001-framework-for-studying-relationship-marketing-dyads.pdf
acquiring new customers (Berry 1983, p. 25). Since then, relationship marketing has received widespread attention in the academic.
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91
Redefining B2B Relationship Marketing - CORE
https://core.ac.uk/download/pdf/80779229.pdf
theory recently, relationship marketing at the B2B level remains ... The term 'relationship marketing' seems to have been first used by Berry 1983 (M.
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https://core.ac.uk/download/pdf/80779229.pdf
theory recently, relationship marketing at the B2B level remains ... The term 'relationship marketing' seems to have been first used by Berry 1983 (M.
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92
Focus on Clients with Relationship Marketing - SitePoint
https://www.sitepoint.com/relationship-marketing/
However, the term “relationship marketing” wasn't used until 1983 when Leonard Berry wrote the book, “Relationship Marketing.” Benefits of ...
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https://www.sitepoint.com/relationship-marketing/
However, the term “relationship marketing” wasn't used until 1983 when Leonard Berry wrote the book, “Relationship Marketing.” Benefits of ...
→ Check Latest Keyword Rankings ←
93
RELATIONSHIP MARKETING – THEORETICAL ...
http://www.oeconomica.uab.ro/upload/lucrari/1420122/31.pdf
the structure of relationship marketing theory. Key Words: Relationship Marketing, Paradigm, Service Dominant Logic, ... retention (Berry, 1983).
→ Check Latest Keyword Rankings ←
http://www.oeconomica.uab.ro/upload/lucrari/1420122/31.pdf
the structure of relationship marketing theory. Key Words: Relationship Marketing, Paradigm, Service Dominant Logic, ... retention (Berry, 1983).
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94
Phineas Mbango, University of South Africa
https://www.abacademies.org/articles/1528-2678-21-1-106.pdf
Keywords: Relationship Marketing, South African Cement Manufacturing Industry, ... described by Berry (1983) no agreement exists on uniform dimensions or ...
→ Check Latest Keyword Rankings ←
https://www.abacademies.org/articles/1528-2678-21-1-106.pdf
Keywords: Relationship Marketing, South African Cement Manufacturing Industry, ... described by Berry (1983) no agreement exists on uniform dimensions or ...
→ Check Latest Keyword Rankings ←
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