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1 The growing challenge of product differentiation - ZS
https://www.zs.com/insights/the-growing-challenge-of-product-differentiation
The pharma industry faces a growing problem: The return on development investment is declining. The industry is compensating by pivoting to the next disease ...
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2 A Strategy for Strengthening Product Pipeline and Life Cycle ...
https://journals.sagepub.com/doi/abs/10.1057/jmm.2009.10
The study found that product differentiation is being increasingly employed to sustain the profitability of pharmaceutical companies. New dosage forms, fixed ...
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3 Creating Value Through Differentiation: How Big Pharma Can ...
https://www.linkedin.com/pulse/creating-value-through-differentiation-how-big-pharma-devin-gordon
Unlike price-based strategy, differentiation through value creation for patients is sustainable in the long run, puts the patient first and ...
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4 Product differentiation "no longer enough to create much ...
https://www.thepharmaletter.com/article/product-differentiation-no-longer-enough-to-create-much-needed
For as long as anyone can remember, pharmaceutical marketers havefocused their efforts on product differentiation. Increasingly extensive clinical programs ...
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5 India: Emerging Role Of Differentiated Products In ... - Mondaq
https://www.mondaq.com/india/patent/840168/emerging-role-of-differentiated-products-in-pharmaceutical-industry
New dosage forms, fixed drug combinations, new route, new strength, and new indications are the most exploited differentiation strategies. A ...
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6 Marketing, Product Differentiation, and Competition in the ...
https://hbswk.hbs.edu/archive/marketing-product-differentiation-and-competition-in-the-market-for-antiulcer-drugs
124]. In the vast market for pharmaceuticals, marketing constitutes a major competitive force by which firms strive to differentiate their ...
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7 Winning formula: Differentiation strategies that are the keys to ...
https://pharmaceuticalmanufacturer.media/pharmaceutical-industry-insights/winning-formula-differentiation-strategies-that-are-the-keys/
Contract drug manufacturing is growing fast, driven by the expansion of the overall drug market and the outsourcing trend among pharmaceutical companies.
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8 Pharmaceutical product differentiation: a strategy for ... - Gale
https://go.gale.com/ps/i.do?id=GALE%7CA204894548&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=17457904&p=AONE&sw=w
Secondary data were used to study various differentiation strategies and their effect on market life of certain drug products. The study found ...
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9 A Strategy for Strengthening Product Pipeline and Life Cycle ...
https://www.researchgate.net/publication/244885332_Pharmaceutical_Product_Differentiation_A_Strategy_for_Strengthening_Product_Pipeline_and_Life_Cycle_Management
Secondary data were used to study various differentiation strategies and their effect on market life of certain drug products. The study found ...
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10 Research and Competitive Product Differentiation in ... - JSTOR
https://www.jstor.org/stable/2550516
control over the prices of his products as well as act as a significant ... were introduced into U.S. pharmaceutical markets, or an average of.
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11 Product Differentiation of Biopharmaceutical Drug ... - PubMed
https://pubmed.ncbi.nlm.nih.gov/33903976/
Product differentiation offers the opportunity for numerous life-cycle options and market exclusivity through incremental improvements in standard of care ...
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12 Product Differentiation and Its Role in Pharmacy Marketing
https://www.sciencedirect.com/science/article/pii/S0160345016330914/pdf?md5=7ee9dd72dbcc5bfff78efccc315191f3&pid=1-s2.0-S0160345016330914-main.pdf
To examine how product differentiation plays a vital role in pharmacy marketing, ask yourself: What is the patron purchasing? Is it just a pharmaceutical ...
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13 Product Differentiation: What It Is, How Businesses Do It, and ...
https://www.investopedia.com/terms/p/product_differentiation.asp
Product differentiation is important because it allows different brands or companies to gain a competitive advantage in the market. If differentiation were ...
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14 two prescription drug markets - Federal Trade Commission
https://www.ftc.gov/sites/default/files/documents/reports/sales-promotion-and-product-differentiation-two-prescription-drug-markets/197702salespromo.pdf
antianginal drugs, a ma.rket with no important patents and a large number ... promotion, product differentiation, and sales in two markets for prescrip-.
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15 Competition in pharmaceuticals: more product- than price ...
https://link.springer.com/article/10.1007/s10198-017-0932-4
Competitors try to differentiate their products and compete more on quality than price in markets such as fashion, where product quality is ...
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16 differentiation strategy of phamaceutical
http://erepository.uonbi.ac.ke/bitstream/handle/11295/95669/Wanyama_Differentiation%20strategy%20of%20phamaceutical%20companies%20manufacturing%20human%20medicine.pdf;sequence=3
Table 2.1 Product/market/distinctive-competency and generic competitive ... important factors determining pharmacy patronage in Kenya, while customer ...
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17 DIFFERENTIATION AS A COMPETITIVE STRATEGY
https://www.pomsmeetings.org/confpapers/025/025-0933.pdf
This influenced the decision of the pharmaceutical market, going to analyze the ... differentiation product has become an important competitive strategy.
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18 A Strategy for Strengthening Product Pipeline and Life Cycle ...
https://www.semanticscholar.org/paper/Pharmaceutical-Product-Differentiation%3A-A-Strategy-Dubey-Dubey/cc6a3111a92ea7e31ad5862dd83cbd52a59575a0
What is the relationship between research and market structure ? ... Research and Competitive Product Differentiation in the Pharmaceutical Industry in the ...
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19 PRODUCT DIFFERENTIATION IN AN EVER-SHIFTING ... - 3M
https://multimedia.3m.com/mws/media/1159486O/ondrugdelivery-pulmonary-nasal-delivery-nov-2013.pdf
drug delivery markets were very different then ... of today's market. PRODUCT DIFFERENTIATION IN AN ... substitution can have a major impact on a product.
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20 Pharma's first-to-market advantage - McKinsey
https://www.mckinsey.com/industries/life-sciences/our-insights/pharmas-first-to-market-advantage
Capabilities. When the first mover is a large pharma company, it has a significant advantage (worth greater than ten market-share points); when ...
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21 MARKETING, PRODUCT DIFFERENTIATION, AND ...
http://papers.ssrn.com/sol3/Delivery.cfm?abstractid=891128
Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less ...
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22 product differentiation and pricing strategy in the
https://digitallibrary.sdsu.edu/islandora/object/sdsu%3A3216/datastream/OBJ/view
of brand choice as related to product differentiation that would make it easier for product and marketing managers to understand and create necessary ...
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23 Pharma market access and launch strategies | Deloitte Insights
https://www2.deloitte.com/xe/en/insights/industry/life-sciences/pharmaceutical-market-access.html
We found that market access activities behind successful launches often vary based on product type. Therefore, we introduce a therapeutic ...
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24 Pharma 2020: Marketing the future - Which path will you take?
https://www.pwc.com/gx/en/pharma-life-sciences/pdf/ph2020-marketing.pdf
the industry to market and sell its products more cost-effectively, to create new ... Seven major trends reshaping the pharmaceutical marketplace.
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25 Pharmaceutical Industry Profits And Research And Development
https://www.healthaffairs.org/do/10.1377/forefront.20171113.880918/full/
The fact that patents are granted and marketing exclusivity for new drugs is established does not mean there in no competition. Competition ...
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26 Pharmaceutical Differentiation Through Quality of Life ...
https://www.tandfonline.com/doi/pdf/10.3109/J058v06n01_04
sible to lot the sales of the product, Capoten", before expansion of ... Journal of Pharmaceutical Marketing & Management, Vol. 6(1) 1991.
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27 The role of competition in the pharmaceutical sector and its ...
https://unctad.org/system/files/official-document/tdrbpconf8d3_en.pdf
raises major barriers to market entry for generic products. New drug developers argue that the research, development and marketing of new ...
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28 Research and Development in the Pharmaceutical Industry
https://www.cbo.gov/publication/57126
Drug companies' R&D spending decisions depend on three main factors: ... Product differentiation, or the clinical testing of a new drug ...
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29 Industry Structure and Competitive Advantage
https://hbr.org/1994/11/industry-structure-and-competitive-advantage
Pharmaceutical companies were differentiated by therapeutic class, with no company manufacturing a leading product in every major category.
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30 Differentiating In The Biosimilar Market: Surviving The Cost Of ...
https://www.contractpharma.com/contents/view_experts-opinion/2018-03-01/differentiating-in-the-biosimilar-market-surviving-the-cost-of-entry/
Experience to date suggests that although price is still the most important competitive advantage for a biosimilar company, the discount rates ...
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31 The Importance of Pharmaceutical Competitor Analysis
https://www.drugpatentwatch.com/blog/the-importance-of-pharmaceutical-competitor-analysis/
The US pharmaceutical industry is heavily competitive, with nine out of the top ten pharmaceutical companies based in the US. In recent years though, the market ...
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32 A New Approach for Pharma Competitor Strategy
https://www.strategicnorth.com/a-new-approach-for-pharma-competitor-strategy/
The pharma environment is highly competitive and challenging: whether preparing a brand for launch; if new data or an extended indication has ...
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33 Launch Excellence V - IQVIA
https://www.iqvia.com/-/media/quintilesims/pdfs/launch-excellence-v.pdf
the global pharmaceutical market comes from just seven countries: the US, Japan, ... The market rewards unmet need and product differentiation, ...
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34 Brand Differentiation in the Pharmaceutical Industry - SlideShare
https://www.slideshare.net/MarcusEvansMarketing/brand-differentiation-in-the-pharmaceutical-industry
In fact, it was pharmaceutical marketing and reason not to use this treatment – a big communications is about understanding dilemma. Nevertheless, the client ...
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35 Market size and pharmaceutical innovation - Dubois - 2015
https://onlinelibrary.wiley.com/doi/full/10.1111/1756-2171.12113
Thus, larger incremental market sizes are needed to recover the fixed costs of innovation as the number of entrants grows. This phenomenon is ...
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36 6 Ways to Differentiate Your Business from the Competition
https://blog.marketresearch.com/6-ways-to-differentiate-your-business-from-the-competition
Product differentiation is probably the most visible. It includes actual physical and perceived differences, of which the latter can be acquired ...
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37 Pharma: Through Porter's eyes
https://www.rediff.com/money/2004/aug/27pharma.htm
The product differentiation is one key factor, which gives competitive advantage to the firms in any industry. However, in pharma industry ...
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38 An Exploratory Study of Product and Brand Positioning ...
http://buscompress.com/uploads/3/4/9/8/34980536/riber_b13-250__638-654_.pdf
India is one of the fastest-growing pharmaceutical markets in the world, and by now ... Brand represents a way to differentiate product against competitors.
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39 The Pharmaceutical Industry and the Future of Drug ...
https://pubs.rsc.org/en/content/chapterhtml/2015/bk9781782621898-00001?isbn=978-1-78262-189-8
Marketing costs are also very low since the products are already well established in the marketplace and the demand is well understood. In many ways, generic ...
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40 European Journal of Management and Marketing Studies
https://oapub.org/soc/index.php/EJMMS/article/download/354/933
customer loyalty among pharmaceutical firms in Nairobi County. This meant that there is need to invest resources in differentiating products to effectively ...
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41 How to Differentiate Your Pharmacy From the Competition
https://hamacher.com/how-to-differentiate-your-pharmacy-from-the-competition/
But simply stocking the right products won't make your pharmacy's ... in your local market, so before you commit, it's important to scope ...
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42 Johnson & Johnson Highlights Strategies for Growth Through ...
https://www.jnj.com/media-center/press-releases/johnson-johnson-highlights-strategies-for-growth-through-differentiated-medicines-transformational-pipeline-and-global-product-launches
In process of launching 6 key pharmaceuticals products since 2009* ... the world's major unmet medical needs and outpace pharmaceutical market growth with ...
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43 Pharmacovigilance as a Source of Product Differentiation
https://www.pharmaceuticalprocessingworld.com/pharmacovigilance-as-a-source-of-product-differentiation/
When safety is seen as a strength, increased market potential could result. For example, Biogen recently had its first product approved for an ...
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44 How Digital Therapeutics and Remote Patient Monitoring Can ...
https://xtalks.com/webinars/how-digital-therapeutics-and-remote-patient-monitoring-can-drive-pharmaceutical-product-differentiation/
Pharmaceutical commercial leaders and marketers face many challenges to create differentiation in crowded markets for their mature portfolio and emerging ...
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45 Eli Lilly and Company Introduction/Summary
https://www.sjsu.edu/people/robert.wood/website/1Lilly%20Report_Final%20Draft.doc
Many of the pharmaceutical products Lilly brings to market are ... LillyAnswers provides their customers with assistance on issues important to them.
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46 Competition and Antitrust Issues in the Pharmaceutical Industry
https://faculty.wharton.upenn.edu/wp-content/uploads/2017/06/Competition-and-Antitrust-Issues-in-the-Pharmaceutical-IndustryFinal7.2.14.pdf
contrast, pharmaceutical patents tend to convey significant market power until patent ... Contributing factors may include product differentiation and, as.
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47 emerging competitive edge in drug development - CORE
https://core.ac.uk/download/pdf/211673351.pdf
best-in-class drugs are a major value driver for the pharmaceutical industry. Superior safety is a key differentiation criterion that could be achieved ...
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48 Differentiation strategies for a leading biotech company
https://www.cernerenviza.com/case-studies/differentiation-strategies-for-a-leading-biotech-company
At the market level, there are challenges in growing the relatively newer drug class versus the existing standard of choice; while from a brand perspective, ...
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49 Market structure and conduct in the pharmaceutical industry
https://research-repository.st-andrews.ac.uk/handle/10023/2736
The Pharmaceutical Industry is important both socially and economically; however, the market structure and conduct which distinguishes it have brought it ...
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50 The Paradox of Trademarked Pharmaceuticals
https://repository.law.umich.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1207&context=mttlr
drug's manufacturer without differentiating the drug itself from identi- ... as a necessary corollary to market expansion and product diversification in.
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51 Advertising with Subjective Horizontal and Vertical Product ...
https://liberalarts.oregonstate.edu/sites/liberalarts.oregonstate.edu/files/economics/2002_-_rio_-_adv_hpd-vpd.pdf
In this paper, we analyze the impact of advertising on markets where subjective horizontal and vertical product differentiation are important. A simple model ...
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52 How to Successfully Market in the Pharma Industry
https://healthcareweekly.com/pharma-marketing/
The truth is, experts know that pharma marketing is more and more important as the differentiation between existing products becomes smaller.
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53 Improving access through effective payer marketing
https://www.crai.com/insights-events/publications/improving-access-through-effective-payer-marketing/
In one situation where efficacy advantages were clear but a price premium caused access challenges, differentiating the product based on its ...
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54 Product Differentiation - Mixpanel
https://mixpanel.com/blog/product-differentiation/
The #1 goal of product differentiation is to increase sales. The marketing strategy works by pointing out what makes a product a better choice ...
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55 Why Pharmaceutical Companies Should Use Psychographic ...
https://www.patientbond.com/blog/why-pharmaceutical-companies-should-use-psychographic-segmentation-in-2018
Without significant product differentiation, both consumers and the insurance companies with whom pharmaceutical products vie for formulary ...
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56 Description of the Risks of a Differentiation Strategy
https://smallbusiness.chron.com/description-risks-differentiation-strategy-15811.html
For a small business, skillful differentiation can create a market niche without matching the expenditures of bigger competitors. The process works well when it ...
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57 Top 5 Ways to Differentiate Your Brand in a Crowded Pharma ...
https://www.pm360online.com/top-5-ways-to-differentiate-your-brand-in-a-crowded-pharma-biotech-market/
In a world where attention spans shrink year-on-year, the pharma and biotech markets need to go a lot further to not only be seen and heard, ...
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58 Competitive Intelligence: Stay Ahead of the Competitors in 2022!
https://www.delveinsight.com/blog/competitive-intelligence-in-healthcare-sector
Moreover, pharmaceutical competitive market intelligence has become such an important pill in the healthcare industry as it assists the ...
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59 Alacrita Pharmaceutical Consulting - New Product Planning
https://www.alacrita.com/our-services/pharmaceutical-new-product-planning
As the demands of the pharmaceutical market rise, and new products challenge established principles, it is more important than ever that product strategies ...
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60 Pharmaceutical CRM - Pharma CRM – A collection of Articles
http://crmportals.com/Pharma%20CRM%20-%20Pharmaceutical%20CRM.pdf
Differentiate the Product or Die or Do CRM (Customer or Patient Care - ... not necessary that you have to have a great market-leading product.
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61 Demand Effects of Recent Changes in Prescription Drug ...
https://www.nber.org/system/files/chapters/c9862/c9862.pdf
(i.e. the sum of marketing expenditures for each brand in the class) re- duces the extent of product differentiation. Berndt et al. (1997) dis-.
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62 ENABLING COMPETITION IN PHARMACEUTICAL MARKETS
https://www.brookings.edu/wp-content/uploads/2017/05/wp30_scottmorton_competitioninpharma1.pdf
For example, if a particular drug is differentiated from its competitors in a useful way, it will be able to command a higher price. Prices that ...
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63 Marketing in Pharma - Case Study (AEDs) - YouTube
https://www.youtube.com/watch?v=BONEcemkb58
Pharma Digital Marketing
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64 Time To Market (TTM) Why it's important - 5 Ways to Reduce it
https://www.tcgen.com/time-to-market/
Since research has shown that new market entrants enjoy clear advantages in terms of market share, revenue and sales growth, time to market is one of the ...
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65 What is product differentiation? Definition and examples
https://marketbusinessnews.com/financial-glossary/product-differentiation/
Product differentiation is a marketing process in which a product is differentiated from others. Put simply; it is the process of distinguishing a good or ...
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66 Differentiation Through Automation: Driving Growth with ...
https://www.americanpharmaceuticalreview.com/Featured-Articles/181885-Differentiation-Through-Automation-Driving-Growth-with-Increased-Quality-and-Efficiency-and-Reduced-Costs/
To most effectively automate a pharmaceutical manufacturing process, it is necessary to first thoroughly understand the process. Such a high ...
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67 Product/Service Life Cycle Management
http://www.accessmedicinenetwork.com/posts/41416-product-service-life-cycle-management
Maintaining some brand loyalty and niche areas for marketing and indications can keep the drug profitable for quite some time even after the ...
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68 Competition and Regulation Issues in the Pharmaceutical ...
https://www.oecd.org/competition/sectors/1920540.pdf
In defining the relevant product markets in pharmaceutical products, ... mover advantages, product differentiation and brand loyalty, ...
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69 The Increasing Role of Marketing - IDEAS/RePEc
https://ideas.repec.org/p/ems/eureri/9400.html
Our results show that, nowadays, pharmaceutical firms' performance is not only closely linked to their R&D activities but also to marketing activities such as ...
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70 A new pharma launch paradigm: From one size fits all to a ...
https://www.bain.com/insights/a-new-pharma-launch-paradigm/
Product launches serve as defining moments for pharmaceutical companies to create sustained value. Well-managed launches provide the single ...
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71 An alternative to the use of analogues for estimating market ...
https://informaconnect.com/uploads/Alternative-to-analogues-8b75d5c8a303c38e9b6ee2d6d49889ec.pdf
One of the main events that pharmaceutical market forecasters are asked to ... Differentiation of the product vs. other same class products (if present).
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72 Global competitiveness in pharmaceuticals
https://ec.europa.eu/docsroom/documents/2957/attachments/1/translations/en/renditions/pdf
competitive drug markets, price drops are a typical consequence of patent expiration and of entry by generic products, with a significant ...
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73 Market definition in the pharmaceutical industry
https://www2.aueb.gr/conferences/Crete2018/Papers/Siotis.pdf
Once the relevant market has been identified, the competitive assessment ... above marginal cost.5 However, in the presence of product differentiation, ...
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74 Differentiation in Marketing - With Examples - Deskera
https://www.deskera.com/blog/differentiation-in-marketing/
Differentiation is separating a product or service from that of its competitors. Companies commonly use this marketing strategy to ensure their products do ...
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75 Improve Your Product Differentiation with Embedded Analytics
https://www.sisense.com/blog/improve-your-product-differentiation-with-embedded-analytics/
Embedded analytics are a key way you can set your product apart from the competition in a crowded market. By Sisense Team. Horizontal vs. vertical product ...
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76 Products - Sun Pharmaceutical Industries Ltd.
https://sunpharma.com/products/
Our initiatives in this segment cover the entire value chain, from in-licensing early-to-late stage clinical candidates, as well as getting access to on-market ...
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77 Pfizer - Mega Essays
https://www.megaessays.com/viewpaper/14381.html
Product differentiation is the idea that certain features make one product ... Advertising and brand loyalty are very important in the pharmaceutical market ...
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78 Ask the Experts: How Does Real World Evidence Ensure ...
https://www.pharmavoice.com/news/2020-03-rwe-experts/612296/
Hence the complete product lifecycle requires the use of real world evidence to achieve launch success and optimal market access.
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79 Channel strategy in pharma - PMLiVE
https://www.pmlive.com/pharma_intelligence/channel_strategy_in_pharma_463906
At a time when the need to differentiate products beyond purely clinical arguments is greater than ever and the risks of failure are high, no ...
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80 PRODUCT DIFFERENTIATION AND IDENTITY ...
https://www.farmfoundation.org/wp-content/uploads/attachments/235-Bender.pdf
“Product Differentiation and Market Segmentation in Grains and Oilseeds: ... production of pharmaceutical crops in major production areas.
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81 5 Essential Steps to Launch a Drug Successfully - Doceree
https://doceree.com/us/blog/5-essential-steps-to-launch-a-drug-successfully/
The value of being first in bringing a drug to market is well-known in the pharmaceutical industry. Companies are spending money just to beat ...
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82 Markets for Pharmaceutical Products - Margaret Kyle
http://margaretkyle.net/Markets_for_Pharmaceutical_Products.pdf
ent “generic” drugs has had an important impact on the market structure of the industry. ... Because of the differentiation among products and their.
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83 Market Definition and the Characteristics of Pharmaceutical ...
https://www.cba.org/cba/cle/PDF/COMP09_Tepperman_paper.pdf
This note explores two aspects of the economics of pharmaceutical markets in Canada, ... Importance of product differentiation and marketing:.
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84 Q&A: Navigating change with product differentiation & material ...
https://www.med-technews.com/medtech-insights/medtech-materials-and-assembly-insights/q-a-navigating-change-with-product-differentiation-material-/
Medical device manufacturers around the globe are focussed on new product development, which should drive significant growth in the market.
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85 Pharma Must Embrace Real-World Evidence to Remain ...
https://pharmaboardroom.com/articles/pharma-must-embrace-real-world-evidence-to-remain-competitive/
RWE has the potential to expand the market size of a disease and ... allows easier product differentiation against competitor products on ...
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86 Japanese Pharma: Navigating a Challenging Market
https://www.lek.com/sites/default/files/insights/pdf-attachments/How_to_Navigate_Japan_Pharma_Market_LEK_Special_Report.pdf
be best able to differentiate and win. ... generics' share in other major markets. The far longer product life cycles in Japan benefited both the.
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87 Prefilled Syringes & Parenteral Contract Manufacturing
https://drug-dev.com/special-feature-prefilled-syringes-parenteral-contract-manufacturing-product-differentiation-is-critical/
... the importance of customization and differentiation as the key to pharma ... Parenteral Contract Manufacturing – Product Differentiation Is Critical.
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88 Market structure, R&D and advertising in the pharmaceutical ...
https://www.econstor.eu/bitstream/10419/51058/1/305843605.pdf
accumulated for major national markets in the food and drink industry as ... Type 2 industries are characterised by vertically differentiated products.
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89 "How different are branding strategies in the pharmaceutical ...
https://dial.uclouvain.be/downloader/downloader.php?pid=boreal:5428&datastream=PDF_01
industry has been therefore product and R&D driven and not market driven. ... identity will differentiate the brand versus competitors in order to get a.
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90 Product Differentiation Definitions & Advantages - Mailchimp
https://mailchimp.com/marketing-glossary/product-differentiation/
It's important to differentiate your product in any industry, but especially if you're in a crowded market with lots of competitors. The goal is to show ...
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91 Product Hopping: A New Framework - NDLScholarship
https://scholarship.law.nd.edu/cgi/viewcontent.cgi?article=4680&context=ndlr
States, Part D highlights the importance of antitrust law. ... PRODUCT DIFFERENTIATION IN TWO PRESCRIPTION DRUG MARKETS 75 (1977); BUREAU OF.
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92 THE INFLUENCE OF BRAND EQUITY ON PRESCRIBER ...
https://digitalcommons.library.tmc.edu/cgi/viewcontent.cgi?article=1146&context=uthsph_dissertsopen
IN A MULTISOURCE DRUG MARKET ... multisource prescription drug markets. ... context, any perceived product differentiation resultant of branding efforts ...
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93 8 Dos and Don'ts of Tender Strategy and Execution in Pharma
https://www.simon-kucher.com/en-us/blog/8-dos-and-donts-tender-strategy-and-execution-pharma
Tenders are becoming more and more important for pharmaceutical ... to capture relevant differentiation opportunities on the product level ...
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94 A Dose of Creativity: How Pharmaceutical Companies Are ...
https://www.pharma-iq.com/business-development/articles/a-dose-of-creativity-how-pharmaceutical-companies-are-changing-the-way-they-advertise
... important at all when the company is still achieving more website conversions, improved market share, and real product differentiation.
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95 Postponement: A Vital Supply Strategy
https://www.pharmaceuticalcommerce.com/view/postponement-the-vital-supply-chain-strategy-for-pharmaceutical-manufacturers
There is a growing need for postponement in pharmaceutical manufacturing. COVID-19 increased the demand for patient-centric supply chains and ...
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96 Building A Market Access Advantage During Early Stage ...
https://clarivate.com/blog/building-market-access-advantage-early-stage-development/
In therapy areas where multiple drugs with little clinical differentiation are expected to be launched, it is important to establish comparative ...
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