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Google Keyword Rankings for : what if puffery
1
https://www.legalmatch.com/law-library/article/puffery-laws.html
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https://www.legalmatch.com/law-library/article/puffery-laws.html
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2
https://smallbusiness.chron.com/puffery-advertising-24357.html
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https://smallbusiness.chron.com/puffery-advertising-24357.html
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3
https://www.venable.com/files/Publication/073d0951-9fa6-4977-9e68-4deb21a819d8/Presentation/PublicationAttachment/c245d881-6fd8-434e-b068-52959159e864/Best-Explanation-and-Update-on-Puffery-You-Will-Ever-Read-Antitrust-Summer-2017.pdf
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https://www.venable.com/files/Publication/073d0951-9fa6-4977-9e68-4deb21a819d8/Presentation/PublicationAttachment/c245d881-6fd8-434e-b068-52959159e864/Best-Explanation-and-Update-on-Puffery-You-Will-Ever-Read-Antitrust-Summer-2017.pdf
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4
https://www.rosenbaumtaylor.com/the-line-between-false-advertising-and-puffery-2/
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https://www.rosenbaumtaylor.com/the-line-between-false-advertising-and-puffery-2/
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5
https://legalvision.com.au/what-is-puffery-and-when-will-it-get-you-into-trouble/
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https://legalvision.com.au/what-is-puffery-and-when-will-it-get-you-into-trouble/
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6
https://openlegal.com.au/what-is-the-difference-between-puffery-and-misrepresentation/
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https://openlegal.com.au/what-is-the-difference-between-puffery-and-misrepresentation/
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7
https://lawpath.com/blog/whats-the-difference-between-puffery-and-misrepresentation
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https://lawpath.com/blog/whats-the-difference-between-puffery-and-misrepresentation
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8
https://www.upcounsel.com/puffing-business-law
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https://www.upcounsel.com/puffing-business-law
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9
https://hbr.org/2010/05/the-power-and-perils-of-puffer
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https://hbr.org/2010/05/the-power-and-perils-of-puffer
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10
https://www.arensonlaw.com/classic-puffery-or-illegal-misrepresentation/
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https://www.arensonlaw.com/classic-puffery-or-illegal-misrepresentation/
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11
https://rachelbrenke.com/the-greatest-post-you-will-ever-read-about-puffery-guarantees-false-advertising/
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https://rachelbrenke.com/the-greatest-post-you-will-ever-read-about-puffery-guarantees-false-advertising/
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12
https://contractslawinaction.law.miami.edu/?page_id=171
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https://contractslawinaction.law.miami.edu/?page_id=171
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13
https://www.vocabulary.com/dictionary/puffery
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https://www.vocabulary.com/dictionary/puffery
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14
https://advertisinglaw.fkks.com/post/102h50s/when-are-provable-statements-considered-to-be-puffery
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https://advertisinglaw.fkks.com/post/102h50s/when-are-provable-statements-considered-to-be-puffery
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15
https://www.theologyofwork.org/key-topics/truth-deception/truthtelling-in-the-workplace/there-may-be-exceptions-to-truth-telling-in-the-workplace/puffery-exaggeration
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https://www.theologyofwork.org/key-topics/truth-deception/truthtelling-in-the-workplace/there-may-be-exceptions-to-truth-telling-in-the-workplace/puffery-exaggeration
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16
https://www.axley.com/publication_article/puffery-vs-promises-how-legally-far-a-company-can-take-salesmanship/
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https://www.axley.com/publication_article/puffery-vs-promises-how-legally-far-a-company-can-take-salesmanship/
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17
https://boldthinkcreative.com/puffery-in-marketing-leverage-on-attention-or-false-advertising/
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https://boldthinkcreative.com/puffery-in-marketing-leverage-on-attention-or-false-advertising/
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18
https://comcom.govt.nz/business/dealing-with-typical-situations/advertising-your-product-or-service/jargon,-exaggerations-and-puffery
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https://comcom.govt.nz/business/dealing-with-typical-situations/advertising-your-product-or-service/jargon,-exaggerations-and-puffery
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19
https://en.wikipedia.org/wiki/Puffery
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https://en.wikipedia.org/wiki/Puffery
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20
https://www.mavricklaw.com/blog/fort-lauderdale-commercial-litigation-fraud-claims-and-defense-of-puffery/
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https://www.mavricklaw.com/blog/fort-lauderdale-commercial-litigation-fraud-claims-and-defense-of-puffery/
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21
https://www.jstor.org/stable/30000092
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https://www.jstor.org/stable/30000092
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22
https://study.com/learn/lesson/puffery-advertising-overview-examples.html
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https://study.com/learn/lesson/puffery-advertising-overview-examples.html
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23
https://www.pbwt.com/content/uploads/2015/07/Time-Warner-NYLJ-Shapiro.pdf
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https://www.pbwt.com/content/uploads/2015/07/Time-Warner-NYLJ-Shapiro.pdf
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24
https://www.olshanlaw.com/blogs-Advertising-Law-Blog,NAD-Standards-Puffery
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https://www.olshanlaw.com/blogs-Advertising-Law-Blog,NAD-Standards-Puffery
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25
https://lawprofessors.typepad.com/contractsprof_blog/2021/12/anat-rosenberg-and-the-history-of-puffery.html
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https://lawprofessors.typepad.com/contractsprof_blog/2021/12/anat-rosenberg-and-the-history-of-puffery.html
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26
https://www.natlawreview.com/article/mere-puffery-vs-false-advertising-recent-trends
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https://www.natlawreview.com/article/mere-puffery-vs-false-advertising-recent-trends
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27
https://www.quarles.com/publications/be-careful-what-you-say-limits-on-statements-of-puffery-and-determination-of-puffery-as-a-matter-of-law/
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https://www.quarles.com/publications/be-careful-what-you-say-limits-on-statements-of-puffery-and-determination-of-puffery-as-a-matter-of-law/
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28
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1732/im_en_2006_02_Haan.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1732/im_en_2006_02_Haan.pdf
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29
https://www.thepublicopinion.com/story/opinion/columns/2022/02/07/perry-haan-column-puffery-or-false-advertising/6638009001/
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https://www.thepublicopinion.com/story/opinion/columns/2022/02/07/perry-haan-column-puffery-or-false-advertising/6638009001/
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30
https://journals.sagepub.com/doi/pdf/10.1177/074391569000900106
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https://journals.sagepub.com/doi/pdf/10.1177/074391569000900106
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31
https://content.next.westlaw.com/practical-law/document/Ic21dd923671c11e79bef99c0ee06c731/Distinguishing-Advertising-Claims-from-Puffery-Checklist?viewType=FullText&transitionType=Default&contextData=(sc.Default)
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https://content.next.westlaw.com/practical-law/document/Ic21dd923671c11e79bef99c0ee06c731/Distinguishing-Advertising-Claims-from-Puffery-Checklist?viewType=FullText&transitionType=Default&contextData=(sc.Default)
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32
https://www.accc.gov.au/publications/advertising-and-selling-guide/advertising-and-selling-guide/avoid-misleading-or-deceptive-claims-or-conduct/misleading-or-deceptive-conduct
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https://www.accc.gov.au/publications/advertising-and-selling-guide/advertising-and-selling-guide/avoid-misleading-or-deceptive-claims-or-conduct/misleading-or-deceptive-conduct
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33
https://www.youtube.com/watch?v=bfJmO4of_CA
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https://www.youtube.com/watch?v=bfJmO4of_CA
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34
https://blog.hubspot.com/sales/sales-puffery
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https://blog.hubspot.com/sales/sales-puffery
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35
https://www.ftc.gov/news-events/news/speeches/myths-half-truths-about-deceptive-advertising
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https://www.ftc.gov/news-events/news/speeches/myths-half-truths-about-deceptive-advertising
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36
https://fhnylaw.com/the-actionability-of-corporate-puffery-and-statements-of-opinion/
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https://fhnylaw.com/the-actionability-of-corporate-puffery-and-statements-of-opinion/
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37
https://host.kelley.iu.edu/riharbau/RePEc/iuk/wpaper/bepp2012-05-chakraborty-harbaugh.pdf
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https://host.kelley.iu.edu/riharbau/RePEc/iuk/wpaper/bepp2012-05-chakraborty-harbaugh.pdf
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38
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0826
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https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0826
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39
https://www.reeoic.com/news/risk-report/puffery-or-misrepresentation
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https://www.reeoic.com/news/risk-report/puffery-or-misrepresentation
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40
https://www.lawrencebartels.com/blog/2021/06/unfair-competition-puffery-or-false-advertising/
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https://www.lawrencebartels.com/blog/2021/06/unfair-competition-puffery-or-false-advertising/
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41
https://www.irglobal.com/article/propelling-the-business-by-puffery-1863/
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https://www.irglobal.com/article/propelling-the-business-by-puffery-1863/
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42
https://www.hg.org/legal-articles/best-product-when-is-it-false-advertising-or-just-puffing-31066
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https://www.hg.org/legal-articles/best-product-when-is-it-false-advertising-or-just-puffing-31066
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43
https://scholarworks.bgsu.edu/cgi/viewcontent.cgi?article=1001&context=econ_pub
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https://scholarworks.bgsu.edu/cgi/viewcontent.cgi?article=1001&context=econ_pub
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44
https://www.bakerlaw.com/webfiles/Privacy/2021/Podcasts/False-Advertising-or-Just-Puffing.pdf
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https://www.bakerlaw.com/webfiles/Privacy/2021/Podcasts/False-Advertising-or-Just-Puffing.pdf
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45
https://www.linkedin.com/pulse/worlds-best-state-of-the-art-piece-puffery-advertising--1c?trk=pulse-article_more-articles_related-content-card
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https://www.linkedin.com/pulse/worlds-best-state-of-the-art-piece-puffery-advertising--1c?trk=pulse-article_more-articles_related-content-card
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46
https://www.latimes.com/business/hiltzik/la-fi-hiltzik-wells-puffery-20181109-story.html
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https://www.latimes.com/business/hiltzik/la-fi-hiltzik-wells-puffery-20181109-story.html
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47
https://www.hklaw.com/en/insights/publications/2008/01/puffery-literal-falsity-and-falsity-by-necessary-i
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https://www.hklaw.com/en/insights/publications/2008/01/puffery-literal-falsity-and-falsity-by-necessary-i
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48
https://dictionary.law.com/Default.aspx?selected=1689
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https://dictionary.law.com/Default.aspx?selected=1689
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49
https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?article=3542&context=faculty_scholarship
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https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?article=3542&context=faculty_scholarship
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50
https://www.schlamstone.com/puffery-not-actionable-under-securities-laws/
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https://www.schlamstone.com/puffery-not-actionable-under-securities-laws/
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51
https://www.rea.govt.nz/real-estate-professionals/listing-a-property/marketing-and-advertising/
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https://www.rea.govt.nz/real-estate-professionals/listing-a-property/marketing-and-advertising/
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52
https://www.lexology.com/library/detail.aspx?g=7ead5ce2-08a2-4efa-bba2-b9ceb5b6b4f7
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https://www.lexology.com/library/detail.aspx?g=7ead5ce2-08a2-4efa-bba2-b9ceb5b6b4f7
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53
https://www.nycbar.org/get-legal-help/article/consumer-law/false-misleading-advertising/
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https://www.nycbar.org/get-legal-help/article/consumer-law/false-misleading-advertising/
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54
https://www.paulweiss.com/media/104380/PW_KravABAFeb09.pdf
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https://www.paulweiss.com/media/104380/PW_KravABAFeb09.pdf
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55
https://bbbprograms.org/media-center/newsroom/ad-watchers-what-is-puffery
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https://bbbprograms.org/media-center/newsroom/ad-watchers-what-is-puffery
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56
https://realestateexamninja.com/puffing-in-real-estate/
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https://realestateexamninja.com/puffing-in-real-estate/
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57
https://mmrstrategy.com/puffery-claims-brewing-at-starbucks/
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https://mmrstrategy.com/puffery-claims-brewing-at-starbucks/
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58
http://www.sb-kc.com/uncategorized/2018/09/worlds-best-legal-advice-puffery/
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http://www.sb-kc.com/uncategorized/2018/09/worlds-best-legal-advice-puffery/
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59
https://www.bloomberg.com/opinion/articles/2021-05-06/elizabeth-holmes-will-use-a-puffery-defense-could-it-work
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https://www.bloomberg.com/opinion/articles/2021-05-06/elizabeth-holmes-will-use-a-puffery-defense-could-it-work
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60
https://www.asa.org.uk/advice-online/types-of-claims-unsubstantiable.html
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https://www.asa.org.uk/advice-online/types-of-claims-unsubstantiable.html
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61
https://www.gammilllaw.com/blog/2017/07/puffery-and-false-advertising-whats-the-difference/
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https://www.gammilllaw.com/blog/2017/07/puffery-and-false-advertising-whats-the-difference/
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62
https://www.wendel.com/tag/puffery/
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https://www.wendel.com/tag/puffery/
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63
https://www.gertsburglicata.com/blog/the-best-post-about-false-advertising-you-will-ever-read-when-is-it-false-advertising-and-when-is-it-actionable/
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https://www.gertsburglicata.com/blog/the-best-post-about-false-advertising-you-will-ever-read-when-is-it-false-advertising-and-when-is-it-actionable/
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64
https://www.financialpoise.com/trumps-puffery-legal-defense/
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https://www.financialpoise.com/trumps-puffery-legal-defense/
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65
https://www.healthcarelawinsights.com/2016/08/branding-101-should-puffery-be-avoided-in-healthcare-advertising-2/
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https://www.healthcarelawinsights.com/2016/08/branding-101-should-puffery-be-avoided-in-healthcare-advertising-2/
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66
https://www.merriam-webster.com/dictionary/puffery
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https://www.merriam-webster.com/dictionary/puffery
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67
https://www.jdsupra.com/legalnews/nobody-does-it-better-puffery-or-false-99294/
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https://www.jdsupra.com/legalnews/nobody-does-it-better-puffery-or-false-99294/
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68
https://www.carr-mcclellan.com/lessons-puffery-recent-consumer-class-action-lawsuits-beer-marketers/
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https://www.carr-mcclellan.com/lessons-puffery-recent-consumer-class-action-lawsuits-beer-marketers/
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69
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=887720
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https://papers.ssrn.com/sol3/papers.cfm?abstract_id=887720
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70
https://www.mondaq.com/unitedstates/advertising-marketing-branding/1168386/is-lightly-sweetened-a-claim-requiring-substantiation-or-puffery
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https://www.mondaq.com/unitedstates/advertising-marketing-branding/1168386/is-lightly-sweetened-a-claim-requiring-substantiation-or-puffery
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71
https://dictionary.cambridge.org/us/dictionary/english/puffery
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https://dictionary.cambridge.org/us/dictionary/english/puffery
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72
https://www.americanconference.com/advertising-claims-substantiation-2019/agenda/progression-puffery-evolving-threat-advertising-claims-substantiation/
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https://www.americanconference.com/advertising-claims-substantiation-2019/agenda/progression-puffery-evolving-threat-advertising-claims-substantiation/
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73
https://www.pashalaw.com/fine-line-puffery-false-advertising-e158/
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https://www.pashalaw.com/fine-line-puffery-false-advertising-e158/
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74
https://www.nytimes.com/1973/02/25/archives/why-use-false-puffery-if-anybody-believes-it-its-got-to-be-illegal.html
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https://www.nytimes.com/1973/02/25/archives/why-use-false-puffery-if-anybody-believes-it-its-got-to-be-illegal.html
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75
https://mises.org/library/puffery-advertising
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https://mises.org/library/puffery-advertising
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76
https://legaldictionary.net/puffery/
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https://legaldictionary.net/puffery/
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77
https://www.crowell.com/files/20221006-A-Circuit-By-Circuit-Review-Of-The-False-Ad-Puffery-Defense.pdf
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https://www.crowell.com/files/20221006-A-Circuit-By-Circuit-Review-Of-The-False-Ad-Puffery-Defense.pdf
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78
https://www.manatt.com/insights/newsletters/advertising-law/worlds-best-is-puffery-not-objectively-provabl
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https://www.manatt.com/insights/newsletters/advertising-law/worlds-best-is-puffery-not-objectively-provabl
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79
https://www.ana.net/content/show/id/542
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https://www.ana.net/content/show/id/542
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80
https://www.allaboutadvertisinglaw.com/2015/09/the-absolute-best-puffery-panel-ever.html
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https://www.allaboutadvertisinglaw.com/2015/09/the-absolute-best-puffery-panel-ever.html
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81
https://kilpatricktownsend.com/en/Blog/classaction/2021/9/Second-Circuit-false-advertising-class-actions-predicated-on-puffery-are-doomed-to-fail
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https://kilpatricktownsend.com/en/Blog/classaction/2021/9/Second-Circuit-false-advertising-class-actions-predicated-on-puffery-are-doomed-to-fail
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82
https://hoofnagle.berkeley.edu/2015/03/30/on-puffing/
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https://hoofnagle.berkeley.edu/2015/03/30/on-puffing/
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83
https://academic.oup.com/book/44294/chapter/372644387
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https://academic.oup.com/book/44294/chapter/372644387
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84
https://www.dcbar.org/attorney-discipline/office-of-disciplinary-counsel/disciplinary-counsel%E2%80%99s-column/bar-counsel-problems-with-puffery
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https://www.dcbar.org/attorney-discipline/office-of-disciplinary-counsel/disciplinary-counsel%E2%80%99s-column/bar-counsel-problems-with-puffery
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85
https://www.casemine.com/search/us/puffery%2Bpuffery
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86
https://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3890/ThesisAug9.pdf?sequence=1
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https://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3890/ThesisAug9.pdf?sequence=1
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87
https://search.proquest.com/openview/8ae01d207b1a71444c65fb825f550804/1?pq-origsite=gscholar&cbl=1816971
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88
https://www.calbar.ca.gov/Portals/0/documents/ethics/Opinions/2015-194%20(12-0007)%20Puffing%20in%20Negotiations%20FINAL%2012-29-15.pdf
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89
https://www.ruderware.com/legal_updates/marketing-beware-recent-case-highlights-risks-of-express-warranties-in-advertisements-and-promotional-material/
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90
http://www.sandiego.edu/business/documents/undergraduate/marketing_journal_article5.pdf
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http://www.sandiego.edu/business/documents/undergraduate/marketing_journal_article5.pdf
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91
https://www.commercialandlegal-legalservices.com.au/when-sales-talk-is-not-mere-puffery/
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https://www.commercialandlegal-legalservices.com.au/when-sales-talk-is-not-mere-puffery/
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92
https://www.mouratovalawfirm.com/business/puffery-advertisement-or-a-legally-binding-contract
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https://www.mouratovalawfirm.com/business/puffery-advertisement-or-a-legally-binding-contract
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93
https://www.hblr.org/wp-content/uploads/sites/18/2017/01/4.-Puffery-on-the-Market.pdf
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https://www.hblr.org/wp-content/uploads/sites/18/2017/01/4.-Puffery-on-the-Market.pdf
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94
https://carlsonschool.umn.edu/sites/carlsonschool.umn.edu/files/2018-10/JCR_Xu%20and%20Wyer%202010_Puffery%20in%20Ads.pdf
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https://carlsonschool.umn.edu/sites/carlsonschool.umn.edu/files/2018-10/JCR_Xu%20and%20Wyer%202010_Puffery%20in%20Ads.pdf
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95
https://vtbarcounsel.wordpress.com/2016/01/30/puffery-ethics-of-negotiations/
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https://vtbarcounsel.wordpress.com/2016/01/30/puffery-ethics-of-negotiations/
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96
https://www.newmediarights.org/advertising_law_plain_language_guide_businesses_and_nonprofits
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97
https://www.mcafeetaft.com/then-ill-huff-and-ill-puff-and-itll-be-fine/
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