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https://commercenext.com/consumers-are-open-to-new-brands-what-this-means-for-the-consumer-landscape-and-marketers/
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https://www.freedmaninternational.com/insights/8-current-trends-in-consumer-behaviour-around-the-world/
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https://www.theguardian.com/sustainable-business/2015/may/01/samsung-ikea-meaninful-brands-google-visa-microsoft-havas
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