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1 Supply-side platform - Wikipedia
https://en.wikipedia.org/wiki/Supply-side_platform
A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage ...
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2 What is a Supply-Side Platform, or SSP? - Digiday
https://digiday.com/media/wtf-supply-side-platform/
What is a supply-side platform? A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most ...
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3 What is a Supply-Side Platform (SSP) and How Does It Work?
https://clearcode.cc/blog/what-is-supply-side-platform/
SSPs are one of the main players in the online advertising ecosystem and play a key role in RTB media transactions. They connect to ad exchanges ...
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4 Best Supply Side Platforms (SSP) in 2022 - G2
https://www.g2.com/categories/supply-side-platform-ssp
Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an ...
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5 What is an SSP? Supply Side Platform explained - Amazon Ads
https://advertising.amazon.com/library/guides/supply-side-platform
An SSP is an integral part of the programmatic advertising ecosystem, and is an important tool to help facilitate the buying and selling of digital ads.
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6 What Is a Supply Side Platform (SSP)? - Treasure Data
https://www.treasuredata.com/glossary/supply-side-platform-ssp/
For example, a visitor views a web page on the publisher's site where ad space is available. The SSP starts a bidding process with selected advertisers.
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7 What is an SSP? Supply Side Platform Advertising Explained
https://mountain.com/blog/what-is-an-ssp-supply-side-platform-advertising-explained/
Think of it as a digital marketplace where ads can easily be bought and sold. With an SSP, publishers are connected to multiple ad networks, ad exchanges, ...
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8 What is supply-side platform (SSP)? - Definition from WhatIs.com
https://www.techtarget.com/whatis/definition/supply-side-platform
In this context, supply side refers to the supply of advertising space, which is what the publisher is offering. The publisher is typically a website owner but ...
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9 What is a Supply-Side Platform (SSP) and How Does It Work
https://smartyads.com/blog/meet-ssp-the-very-best-friend-of-a-digital-publisher/
Supply side platform SSP is an advertising software that publishers use to sell online advertising space, optimize it, and analyze the ...
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10 Top 15 Supply Side Platforms (SSPs) For Publishers in 2022-23
https://www.adpushup.com/blog/top-15-supply-side-platforms-ssp-for-publishers-in-2022-23/
These platforms are the best to monetise your digital advertising. ... platform (SSP) is a technology platform to enable web publishers and ...
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11 What is a Supply-Side Platform? How SSPs work explained
https://www.adbutler.com/blog/article/what-is-a-supply-side-platform-ssp
In digital advertising and marketing, SSP stands for “Supply-Side Platform”. When an owner of a website or other content online (referred to ...
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12 What is an SSP? Supply-Side Platforms Explained
https://adtechexplained.com/ssp-explained/
A supply-side platform (SSP) is software used by digital publishers to sell ad inventory programmatically to advertisers.
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13 Supply-side platform (SSP) | AppsFlyer mobile glossary
https://www.appsflyer.com/glossary/supply-side-platform/
What are supply-side platforms? SSPs help publishers automate the selling, managing, and optimizing of their ad inventory on the web and on mobile devices.
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14 5 Benefits of Supply-Side Platform (SSP) - SEO Design Chicago
https://seodesignchicago.com/advertising-blog/5-benefits-of-supply-side-platform-ssp/
The main difference between the two terms is that SSPs solely focus on the SELLING of mobile, audio, and digital advertisements from the perspective of the web ...
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15 What is a DSP vs Ad Network vs Ad Exchange?
https://www.goodwaygroup.com/blog/difference-between-dsp-and-ad-network
In the digital advertising world, “inventory” (or programmatic inventory) refers to ... An SSP connects the publisher to multiple buyers and ad exchanges.
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16 Mobile Supply Side Platforms (SSPs) - ads - Business of Apps
https://www.businessofapps.com/ads/ssp/
An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, ...
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17 Introduction to SSP DSP and Ad Exchange
https://www.knowonlineadvertising.com/programmatic-buying/introduction-to-ssp-dsp-ad-exchange/
Earlier the common practice in advertising involved digital ads being bought and sold by human ad buyers and salespeople, which were costly and unreliable. DSPs ...
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18 Differences Between DSPs, SSPs, and DMPs | Explained
https://setupad.com/blog/dsp-vs-ssp/
An SSP works oppositely–it allows publishers to sell ad inventory to advertisers. Read on! ... #Supply Side Platform #Website Monetization.
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19 The Programmatic Future. Delivered. | PubMatic SSP for Buyers
https://pubmatic.com/products/pubmatic-ssp-for-buyers/
As the programmatic ecosystem evolves, buyers have an opportunity to take control of their digital advertising supply chain. The PubMatic SSP is built to ...
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20 What is the Difference Between DSP and SSP? - Knorex XPO
https://www.knorex.com/blog/articles/difference-between-dsp-and-ssp
A Supply Side Platform (SSP) is a technology that enables web owners to manage their ad impressions inventory and maximize their income from ...
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21 SSP Meaning Explained: What Is a Supply-Side Platform?
https://gomediashark.com/ssp-meaning/
SSPs are a large part of the online ad network. Typically they connect to ad exchanges, ad networks, and data management platforms(DMPs) and ...
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22 SSP (supply-side platform): definition, how it works?
https://www.onaudience.com/resources/ssp-supply-side-platform-definition-how-it-works/
SSP is directly connected to an ad exchange and a particular website, where an ad will be placed. On behalf of the publisher, the platform launches cooperation ...
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23 Supply-side platform (SSP) - Quantcast Adtech Wiki
https://www.quantcast.com/wiki/term/supply-side-platform-ssp/
SSP reporting capabilities also provide insight into what inventory is selling best and at what price point. QUANTCAST Digital Advertising Academy Learn the ...
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24 SSP Advertising - Supply Side Platform - Yahoo Ad Tech
https://www.adtech.yahooinc.com/publisher
Use the tech stack that powers one of the world's largest digital media properties. Built by a publisher, for publishers. And privacy-first for a changing world ...
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25 What is Programmatic Advertising? The Ultimate 2022 Guide
https://www.match2one.com/blog/what-is-programmatic-advertising/
Ad exchange vs SSP. SSP's are, among other things, used to distribute inventory across multiple ad exchanges – so a publisher connects his website to an SSP and ...
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26 DSP & SSP: Everything Marketers Need to Know - AppSamurai
https://appsamurai.com/blog/supply-side-demand-side-platforms/
Technically, the programmatic advertising ecosystem is a complex web of relationships that streamline buying and selling of ads. Publishers, ...
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27 Magnite - The Largest Independent Sell-Side Ad Platform
https://www.magnite.com/
rlaxx TV Brings On Magnite's SSP to Support Ad Strategy Across Europe ... the next evolution of the programmatic marketplace for the open internet.“.
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28 What Is a Supply-Side Platform (SSP)? Definition, Features ...
https://www.spiceworks.com/marketing/programmatic-advertising/articles/what-is-a-supply-side-platform-ssp-definition-features-companies-and-examples/
This means, for the first time ever, advertising technology investments are inching closer to non-digital advertising media. And a large portion ...
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29 What is a Supply-Side Platform (SSP)?
https://www.codefuel.com/blog/what-is-a-supply-side-platform-ssp/
SSPs and DSPs are two sides of the same technology: programmatic advertising, which automates numerous aspects of digital advertising, ...
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30 DSP vs SSP: Understanding the Advertising Supply Chain
https://www.moloco.com/blog/dsp-vs-ssp
A supply-side platform, or SSP, operates on the opposite end of the advertising supply chain. These products let publishers and digital media ...
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31 DSP, SSP, and Ad Exchange: What is the Difference? - Aarki
https://www.aarki.com/insights/dsp-ssp-and-ad-exchange-what-is-the-difference
DSPs are used by advertisers to buy ad impressions from exchanges as cost-effectively as possible; SSPs are used by publishers to do the opposite - to maximize ...
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32 What Is the Difference between a DSP vs an SSP? | BidMind
https://www.bidmind.com/post/what-is-the-difference-between-a-dsp-vs-an-ssp
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on networks and ad ...
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33 What Is a Supply-Side Platform (SSP) and How Does It Work?
https://www.brid.tv/what-is-a-supply-side-platform/
Supply-side platforms (SSPs) are an essential tool publishers use to maximize their online advertising revenue. Learn everything about them.
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34 Google Still Dominates Advertiser Perceptions SSP Report ...
https://www.adexchanger.com/online-advertising/google-still-dominates-advertiser-perceptions-ssp-report-but-the-field-has-toughened/
Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever.
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35 Programmatic advertising DSP & SSP - Opera
https://www.opera.com/programmatic
The Opera Ads platform connects with the world's largest advertisers and publishers, covering 90% of internet users globally for wide reach digital ...
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36 DSP vs. SSP platforms – essential differences - RTB House Blog
https://blog.rtbhouse.com/what-is-the-difference-between-an-ssp-and-a-dsp/
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing ...
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37 DSP, SSP, Ad Exchange… Online advertising explained
https://us.themoneytizer.com/blog/programmatic/dsp-ssp-ad-exchange-online-advertising-explained/
Did you know that a few years ago online advertising was more complex? Buying and selling ad spaces between advertisers and publishers.
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38 The Ultimate A-Z glossary of Digital Advertising- Part 2
https://adscholars.com/blog/the-ultimate-a-z-glossary-of-digital-advertising-part-2/
SSP,DSP,social media, SEO, marketing terms, jargon, digital advertising. This is Part 2 of the digital advertising glossary series. In Part 1, we decoded ...
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39 Supply-Side Platform (SSP) Development Services
https://www.qulix.com/industries/adtech-ssp/
An SSP, or a Supply-Side Platform, is an advanced advertising technology that enables digital media owners (ad publishers and ad space owners) to ...
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40 Your Guide to DMPs, DSPs, and SSPs - Growth Marketing Genie
https://growthmarketinggenie.com/blog/programmatic-advertising-dmps-dsps-ssps/
85 percent of digital display advertising in the US was transacted through ... The SSP analyzes bids from multiple DSPs and picks the winner that secures ...
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41 Advertisers: Why You Should Care About Openpath ... - AdSkate
https://www.adskate.com/blogs/2022/08/02/openpath-ssp-market/
SSP is an advertising technology that helps website owners and publishers monetize their inventory by connecting them with demand-side ...
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42 How is a Demand-Side Platform (DSP) Different from a Supply ...
https://padsquad.com/blog/how-is-a-demand-side-platform-dsp-different-from-a-supply-side-platform-ssp
Learn more about this DSP vs SSP advertising function here. ... the supply and demand of digital ads have been consolidated through ...
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43 Best Supply Side Platforms (SSPs) Publishers Should Look At ...
https://adsparc.com/best-supply-side-platforms-ssps-publishers-should-look-at-in-2022/
SSP advertising companies enable publishers to optimize yield and open up ... Google Ad Manager helps publishers grow digital ad revenues by ...
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44 Demand Side Platforms vs Supply Side Platforms: 5 Key ...
https://warroominc.com/institute-library/blog/demand-side-platforms-vs-supply-side-platforms/
SSP stands for 'Supply Side Platform' and refers to technology that automates ad inventory sales for publishers. In other words, an SSP is a ...
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45 White Label Supply Side Platform (SSP) For Publishers - EXADS
https://www.exads.com/solutions/by-product/ssp
A powerful SSP to sell directly to ad networks, ad exchanges and DSPs. ... Online advertising is a 24hrs business; this is why, at EXADS, ...
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46 How much in fees are ad tech companies charging publishers ...
https://adalytics.io/blog/adtech-supply-fees
However, even the placement of digital ads itself has marginal costs ... were being charged higher SSP fees than a clickbait, 'made-for-advertising' site ...
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47 DSP vs SSP: Let's Nail This Down Once and for All
https://selfadvertiser.com/blog/dsp-vs-ssp/
A DSP is a demand-side platform that allows advertisers broad access and management of digital inventory through multiple ad exchanges, with the options to ...
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48 THE BEST 25 SSPs FOR PUBLISHERS IN 2023 LIST - eDigital
https://www.edigitalagency.com.au/digital-publishing/best-ssp-for-publishers/
The best SSP for publishers in 2023. Boost Display Ad Revenue for digital publishing. Top Supply Side Platforms to monetise advertising ...
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49 All About Supply-Side Platform: How It Works, DSP vs. SSP ...
https://www.alikeaudience.com/all-about-supply-side-platforms-how-it-works-dsp-vs-ssp-and-top-platforms/
DSPs do the opposite, as digital marketers typically use them to buy ad impressions from exchanges in the programmatic advertising environment ...
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50 The Best SSP Advertising Companies - Supply Side Platforms
https://www.getalfi.com/advertising/best-ssp-advertising-companies/
An ad exchange is a marketplace where digital media can be bought and sold. The ad buyers, agencies, and brands use demand-side platforms (DSPs) ...
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51 What is a DSP? | Programmatic Advertising 101
https://basis.net/blog/programmatic-101-dsps-explained
DSPs are integrated into multiple ad exchanges. I've heard of a SSP. ... An ad exchange is a digital marketplace that enables advertisers and publishers to ...
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52 The Future of Digital Advertising's Media Supply Chain
https://www.exchangewire.com/blog/2022/05/19/the-future-of-digital-advertisings-media-supply-chain-qa-with-pubmatic/
The Future of Digital Advertising's Media Supply Chain: Q&A with PubMatic ... Yet there are alternatives – marketers can work with an SSP or ...
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53 What Is A Supply Side Platform And How Does It Work? Best ...
https://snigel.com/blog/what-is-a-supply-side-platform
The SSP offers the impression to a digital marketplace, known as an ad exchange, connecting platforms and agents looking to buy and sell ad ...
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54 Vox Media Announces the Concert SSP, a Publisher-Led ...
https://www.voxmedia.com/2022/6/7/23157157/vox-media-concert-ssp-publisher-led-supply-side-platform-trade-desk-as-an-exclusive-launch-partner
The SSP will give advertisers the ability to directly access and ... for smaller and medium brands to buy ads on the premium open web.
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55 What Great Advertising Feels Like | Ad Tech Solutions For ...
https://unruly.co/
Unruly helps publishers realize the true value of their ad inventory and advertisers to seamlessly engage consumers in premium, brand-safe environments.
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56 What the Tech are DSPs, SSPs, and DMPs? - The Current
https://www.thecurrent.com/us/the-current/what-the-tech-are-dsps-ssps-and-dmps
Digital advertising is stuffed full with esoteric verbiage. ... DSP, SSP and DMP for short, each term represents a vital part of the ad tech ...
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57 Supply Side Platform, SSP 101 - YouTube
https://www.youtube.com/watch?v=NWO7_TEecgQ
Mar 25, 2020
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58 Xandr
https://www.xandr.com/
... platform powering a global marketplace for premium advertising. In a category of our own, Xandr is the innovator at the intersection of digital and TV.
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59 Top Supply-Side Platforms (SSP) in 2022 - Slashdot
https://slashdot.org/software/supply-side-platforms-ssp/
ExoClick delivers 8.5+ billion geo-targeted ads per day to a global network 65,000 mobile and web publisher platforms. ExoClick's proprietary software provides ...
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60 What is adtech | Oracle
https://www.oracle.com/cx/advertising/adtech/
DSP and SSP. A demand side platform (DSP) is used to buy online advertising space through real-time bidding auctions. · Ad exchange · Search engine marketing (SEM) ...
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61 DSP vs. SSP: Demand Side Platform & Supply ... - PPCexpo
https://ppcexpo.com/blog/dsp-vs-ssp
Digital advertising is a multi-billion dollar industry. Whether you're a publisher or a marketer, you'd agree that the buying and selling of ad spaces are quite ...
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62 Best Supply-Side Platforms (SSP) in Mexico - SourceForge
https://sourceforge.net/software/supply-side-platforms-ssp/mexico/
3B+ impressions a day, 3K+ advertisers, 34 countries. Ads that drive your online sales. Increase your profit with an easy and straightforward monetization ...
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63 DSP, SSP, and Media Owner Protection | HUMAN Security
https://www.humansecurity.com/solutions/dsp-ssp-media-owner-protection
Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes the trust in the entire ecosystem. Ad tech platforms and media owners ...
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64 IAB EUROPE TRANSPARENCY GUIDE FOR THE DIGITAL ...
https://iabeurope.eu/wp-content/uploads/2020/03/IAB-Europe_Supply-Chain-Transparency-Guide_March-2020.pdf
Sell Side. Platform (SSP). /Exchange. Data. Management. Platform. (DMP). Data. Provider/. Vendor. Digital Advertising Supply Chain covered in this Guide ...
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65 Supply Side Platforms (SSP) Explained for Advertisers ...
https://tradehouse.media/insights/supply-side-platforms-ssp/
SSPs make it easier for publishers and digital media owners to sell advertising space in automated auctions. In 2021, SSPs play a key role in ...
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66 All You Need to Know About SSP (Supply Side Platform )
https://blog.taboola.com/what-is-a-supply-side-platform/
When a user visits a page on the publisher's website, the SSP sends a request to fill the ad inventory on that page; Advertisers bid on that ...
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67 Vistar Media: Digital Out of Home Advertising (DOOH)
https://www.vistarmedia.com/home
This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together ...
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68 What's the Deal with Supply Side Platforms? | TheViewPoint
https://theviewpoint.com/insights/blog/whats-the-deal-with-supply-side-platforms/
The digital advertising industry has always been awash with acronyms ... An SSP is a form of advertising technology (AdTech) that is used to ...
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69 Smart Adserver | The Most Powerful Adserving and RTB ...
https://smartadserver.com/
Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners - Adserving.
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70 Index Exchange - Accelerating the Evolution of Ad Technology
https://www.indexexchange.com/
Grow advertising revenue and reach consumers on any screen with Index Exchange's global advertising marketplace and ad technology solutions.
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71 Ad Server vs. SSP - What's the Difference - Mobinner blog
https://blog.mobinner.com/ad-newbies/ad-server-v-ssp-whats-the-difference/
The Ad Server and SSP are two critical services in the modern digital advertising world. But they are very different.
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72 Sponsorship and Advertising - Society for Scholarly Publishing
https://www.sspnet.org/home/advertising-information/
SSP offers several online advertising opportunities for year-round exposure for your products and services. In addition to the The Scholarly Kitchen website ...
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73 Supply Side Platform (SSP) - Admixer
https://admixer.com/ssp/
SSP is an advertising solution for inventory monetization ✔️ Supply your ad units to global brands ... Drive more revenue to your website, app, and SSP
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74 What is a Supply-Side Platform? How to Use Ad Server as SSP?
https://epom.com/blog/dsp/what-is-an-ssp
How Does an SSP Work? When digital advertising first emerged, publishers would manually assign ads to their empty placements. However, as ...
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75 Colossus SSP
https://colossusmediassp.com/
Colossus SSP is a custom supply side platform that delivers a diverse ... we take pride in normalizing diversity in the field of programmatic advertising, ...
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76 What is SSP? - Morning Dough
https://www.morningdough.com/online-advertising/what-is-ssp/
Publishers can sell ad space to Ad Exchanges, Ad Networks, and DSPs and monetize their website and apps. SSP is an equivalent of the DSP. The main difference is ...
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77 Sharethrough — Human-Centric Programmatic Advertising
https://www.sharethrough.com/
Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech & enhanced ad experiences. We bring human-centric technology to ...
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78 TripleLift - Programmatic Advertising Platform Reinvented
https://triplelift.com/
Technology at the intersection of creative and media, delivering the next generation of programmatic advertising platforms.
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79 Why publishers need SSP Programmatic technology
https://adcumulus.com/blog/ssp-programmatic-technology-makes-publishers-life-easier/
Going programmatic is the latest trend in digital advertising, moving both advertisers and publishers closer to that goal. Today, we answer a ...
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80 CafeMedia and Colossus SSP partner to connect advertisers ...
https://www.prnewswire.com/news-releases/cafemedia-and-colossus-ssp-partner-to-connect-advertisers-to-the-largest-network-of-minority--women--and-veteran-owned-sites-301658480.html
PRNewswire/ -- CafeMedia, the ninth-largest digital property in the U.S. and the leader in ad management, announced today it has partnered ...
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81 Publishers need to look beyond the SSP and think end-to-end
https://whatsnewinpublishing.com/publishers-need-to-look-beyond-the-ssp-and-think-end-to-end/
End-to-end platforms offer both SSP and DSP functionality. ... The digital marketing industry is undergoing a seismic shift that provides publishers with a ...
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82 Broadsign Reach - Programmatic SSP built for DOOH
https://broadsign.com/broadsign-reach
Generate more revenue from your network with programmatic advertising sales ... an SSP designed to connect DOOH publishers with digital media buyers around ...
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83 Improve Digital
https://improvedigital.com/
Our proprietary advertising platform provides first-class solutions that automate the purchase & sale of digital advertising for all industry players.
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84 Digital Advertising Glossary - Criteo
https://www.criteo.com/digital-advertising-glossary/
Encompasses Criteo's DSP and SSP, and is powered by the world's largest set of commerce data to help marketers and media owners reach and monetize audiences and ...
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85 Best SSPs for Publishers in 2022 - Playwire
https://www.playwire.com/blog/top-10-ssps-for-2022
A vital piece of ad tech, an SSP is a platform that allows publishers like you ... the ad assets for the publisher to display them on their app or website.
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86 Tech Series: DSP vs SSP | Adacado Blog
https://adacado.com/blog/dsp-vs-ssp/
DSPs are a type of software that are used to automate the purchasing of online advertising. The software is used by advertisers and media agencies.
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87 Best Supply Side Platforms (SSP) | Products - LinkedIn
https://www.linkedin.com/products/categories/supply-side-platforms
Find top products in Supply Side Platforms (SSP) category. Software used to sell digital advertising space in real-time bidding exchanges by number of ...
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88 What is a Supply-Side Platform (SSP) - Fliphound
https://fliphound.com/outdoor-billboard-advertising-ooh-industry-terms-and-definitions-glossary/what-is-a-supply-side-platform-ssp
What is a Supply-Side Platform (SSP)? ... The market is more developed for online advertising and the top players include AppNexus and Rubicon Project.
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89 SSP Supply side platform digital marketing internet advertising ...
https://www.dreamstime.com/ssp-supply-side-platform-digital-marketing-internet-advertising-concept-hand-pressing-button-screen-image206759706
Photo about SSP Supply side platform digital marketing internet advertising concept. Hand pressing button on screen. Image of side, business, ...
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90 SSP / Supply Side Platform / Programmatic Glossary
https://www.healthyads.com/glossary/ssp/
A SSP (Supply Side Platform) is a cloud-based software platform used by publishers to monetize their inventory with ad exchanges, ...
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91 DSP and SSP - What's The Difference? - PurpleAds Blog
https://purpleads.io/blog/dsp-vs-ssp/
Ad exchanges act as an online marketplace where advertisers, publishers, agencies, ad networks DSPs and SSPs can buy and sell their ad inventory, without any ...
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92 What is a Sell-Side Platform (SSP)? How Does It Work?
https://learnadoperations.com/what-is-a-sell-side-platform-ssp-how-does-it-work/
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let's discuss evolution of online ...
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93 ABC's of Programmatic Part 2 - Supply Side Platforms - AdStash
https://www.adstash.com/abcs-of-programmatic-part-2-supply-side-platforms/
Programmatic advertising is the future of digital signage monetization. ... more like DSP's, SSP's, and DMP's) of how programmatic advertising can help your ...
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94 What is the difference between DSP and SSP? - MobileAds.com
https://www.mobileads.com/blog/difference-between-dsp-and-ssp
Web owners put their ad impressions into the marketing place, hoping advertisers will buy them. Marketers then buy the ad space that's efficient ...
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95 What is a Supply-Side Platform (SSP) and how it works
https://galaksion.com/what-is-ssp
SSP forms a contract with the advertising platform and places the special code on the website owners' pages. When the user clicks on the ...
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96 FreeWheel: Turn On the Future of TV Ad Tech & Premium Video
https://www.freewheel.com/
Built to solve the TV advertising industry's biggest challenges & unify the TV ecosystem, FreeWheel's platform makes video marketing work for buyers ...
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97 Online marketing basics: what is a supply-side platform (SSP)?
https://www.ionos.com/digitalguide/online-marketing/online-sales/how-does-a-supply-side-platform-work/
What is an SSP? Website operators with advertising inventory (free space for banner ads or promotions) can offer this space up to advertisers ...
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